Catalogue, brochure, or any other marketing booklets may seem simple to design, but often this simplicity is deceiving. When you would like your product or service booklets to give you outstanding results such as great customer experiences, increased leads, better sales conversion, etc., you would understand that much depends on its design. So, here we bring you six creative ideas which will inspire your next fantastic booklet design. Booklets are an excellent way of advertising your products, and here we will discuss how you can take your design game to the next level.
- Get the Functional Strategy Right
- Six Ideas to Enhance Your Booklet Designs
- Sprak Design
Catalogues and booklet design services are essential when you are promoting your products to an intelligent consumer base. Some people love learning more about the things they purchase, and nothing showcases those details better than product booklets or catalogue booklets. Marketing and sales booklets can present a great personality and style about your brands while being informative about the products.
The informative aspect will reflect your products’ functions in the best manner and let the consumers understand the different uses, advantages, and benefits. If you get the design aspects right, you can make booklets your strongest marketing tool. Good booklets are a fantastic way of advertising your products to target customer groups and win their confidence.
Many companies have successfully leveraged marketing and sales booklets of their products and solutions to impress their key client businesses and start strong sales deal conversations. Initiatives like the creation of different custom booklet designs for different market segments helped them advertise their solutions and services in a more meaningful and intuitive manner.
Marketing or sales booklets could serve a lot of purposes.
- You could use booklets to drive email marketing of product promotions and offers
- You could design exclusive booklets to attract new customers
- Booklets could be an addition to a press kit or business proposal.
- Booklets could be a marketing tool at trade fairs, conferences, and other events.
An expert booklet design company can guide you towards many other uses of attractive brochures and booklets.
How you get your booklet designs more client-oriented, intuitive, meaningful, and captivating depends on the booklet design approach and the skills of your booklet designers. Get your strategy right! Your business development or marketing team needs to first frame the functional strategy for booklet design before handing over the design project to a booklet designer or a booklet design company.
Get the Functional Strategy Right
Objective – Exhibition, Sales Presentation, Conference, Marketing Campaign, etc.
Marketing or sales booklets could be company brochures, product guides, catalogues, etc., that are created for a specific purpose. If you are creating a company brochure booklet for an international exhibition, the design needs to vary from when you are creating brochure booklets for an online marketing campaign. Catalogue and brochure booklets used for tenders and bids need to have a look, style, layout, and presentation totally different from booklets designed for a trade fair.
Before approaching a brochure design service agency, create a project brief with the objective and related needs clearly specified.
Distribution Method – Mail, Online Campaign, Web Resource, etc.
The distribution method also influences the size, layout, shape, and booklet designs. If you are planning to send mailers to all potential customers across demographic groups, you would not want a thick product catalogue or brochure booklet. On the other hand, if you would like to enrich the product page on your website, you would need to make it an exemplary representation of your brand. Before hiring a professional booklet designer, plan your design project brief well, mentioning types of distribution methods for different booklet designs.
Number of Pages
Mention clearly the different types of pages to be included in your sales or marketing booklet to your booklet designer. Would you need enhanced or embossed photos of different product parts and components? Would you want to include how your company’s services will benefit customers through an infographic? The number of pages depends on your marketing message as well as its objective and distribution method. There is never a single size that is optimal and fits every company.
Components – The Different Information Categories
If you do not get the components correct of your booklets for brochure, catalogue, product guides, or other sales literature, you could hardly expect your booklet design company to get it right. They would not know your USP, branding strategy, customer segments, marketing strengths unless you do. In your booklet design project brief, include something like a draft table of contents – what all do you need to showcase to market your products, solutions, or services in a winning style. Accordingly, a booklet design services provider will identify the right layout, format, size, colour palette, etc.
Types of Visual Content
Visual content is usually more immersive than written content, and for fair reasons. High-quality images and infographics include many essential details that can create a special bond between you and the customer. Compelling visual content can also start great discussions and sharing sprees.
High-quality images are vital for immersing the audience in your narrative. But choosing and creating the right visuals requires a lot of creativity. Also, your booklet designer needs to get the right photos and understand whether you need animated GIFs, specific data visualization or backgrounds, etc., to present the company or product information in the most effective manner.
Six Ideas To Enhance Your Booklet Designs
Once you frame the right booklet design project brief after getting the key functional aspects right, you are ready to move ahead with the design process. Here are six booklet design ideas to inspire you!
Invest in the Cover Design – Artistic or Stunning
The cover of a brochure usually gives away what the reader can expect from the entire booklet. So, creating an attractive exterior is essential, or people will not even be motivated to open it. For example, you might be investing in creating booklet brochures or booklet catalogues to drive a campaign for entering a new market. Individuals who are unaware of your brand might not want to take time out to go through a booklet if the cover design does not appeal to them.
It might cost you a bit more to design an enchanting booklet cover design, but it is worth the money as your booklet cover design is the first step to impressing your target market. A competent booklet design company will do the right research and get insights to develop cover designs that mirror expectations of a good brand in your market. They will include design elements that are oriented to create interest within your market segments. Artistic elements add value to your booklet cover design.
An experienced booklet design services firm will also know what constitutes negative sentiment in terms of visual elements, illustrations, and textual content. Hiring an expert booklet designer for cover designs makes the difference between increased market interest and unimpressive cover designs.
Get the Background Theme Right
The background of your brochure should match the overall theme you have decided to market the product. You might choose a minimalist design-based background theme for the brochure booklet design of a cosmetic product brand if you want the product colours, texture, and packaging to be showcased in the most realistic and stunning manner. Or you might choose a dark background if that presents the product design in a captivating way.
A template-based booklet design won’t get you a great background theme. Other design elements, such as typography, symbols, etc., should come out beautifully. Only expert booklet designers can get you exemplary background themes.
Leverage the Power of Super Sensorial Photos or Imagery
Sensory imagery is one that transmits an experience of the senses: sight, taste, sound, smell, and touch. A restaurant booklet design, for example, needs to give a sensorial experience of flavor, aroma, and a mouthwatering sensation. A spa brochure booklet design would be focusing on the sensation of soothing and healing touch and complete comfort.
Imagery that makes individuals connect deeply with a sensation and emotions will invoke a potential customer’s interest and motivate him or her to interact or transact with your company.
You not only need a range of applications and tools but also expertise in using them and leveraging the power of insight and imagination to create effective sensorial imagery. Find out if the booklet design services agency has booklet designers with such expertise and skills if you want to leverage the power of sensorial images.
Make All Visuals High Quality
High-quality visuals are a norm now, with rendering technology benefits reaching heights that were unimaginable even five years ago. It is a mistake to think that not all visuals in your booklet design need be of high quality.
If you use old photos, most used or common free images, use borders that are no longer trending, your brochure or catalogue booklet will lower your brand impression. Let not your potential customers or clients get the impression that your product or solutions might always have mixed or mediocre quality elements in them.
Add Animations and Videos in Digital Booklets
Sales or marketing booklets that are digital are a very efficient tool for driving different kinds of campaigns to existing and potential customers.
You might create an attractive web or digital booklet for product demonstrations, company presentations, or brochures. In 2021, when most of your web visitors or customers are visual learners, it is worth adding a link to a 2-3 minute product video clip and presenting it elegantly. Adding animations at appropriate locations adds to overall visual communication efficiency. It is worth it to hire an experienced professional booklet designer with experience in working on visual content marketing projects.
Do not Forget The 3 Cs – Consistency, Clarity, Coherence
The visual and written content across your booklet needs to show consistency and clarity. Anything that is not clearly presented leaves a bad impression, affecting the overall value of your marketing or sales booklets. Randomly presented information could easily convey an immature approach and style. Coherence is about powerfully communicating the key message across booklet pages.
Booklets are an essential part of marketing as most materials could be designed like a booklet. You could create a booklet per product line or industry, or market segment. Finding brilliant booklet designers is easier said than done. Take time out to properly evaluate a booklet design company’s approach, comprehensiveness in service management, and innovative abilities.
Sprak Design has been providing booklet design services for over 10+ years. We have built an outstanding team of booklet designers who have helped make a success of various booklet design projects. Our clients span diverse business segments in various sectors, including manufacturing, retail, hospitality, real estate, international business solutions providers, and IT and ITeS sectors. We are equally involved in serving small businesses and startups.
We offer the most comprehensive and optimized booklet design services at a very affordable price range as well. Feel free to contact us if you have any queries about booklet design services.