Designing a logo needs a deep understanding of what it symbolizes. Before approaching the tutorials provided by logo design company in India, it is advisable to get an understanding of what a good logo design signifies. Although a finished logo may appear very simple, the creativity and thought behind it, makes it a good one. Here are some tips that can help a professional logo designer understand what goes into the making of the best logo.
What A Logo Represents
A logo designer must begin with an understanding of what a logo is, and what it is supposed to convey. A logo is an identity that you create for a company. The logo should represent the essence of the brand. The lines, shapes and patterns you have on the logo design, convey a marketing message to the people, the consumers. You have a great responsibility as a designer to create a symbol that inspires trust, recognition, and admiration for the product.
The first principle that a Logo Design Company in India should keep in mind is that the design should be unique, yet simple. This will make it a brand image that people will remember once they see it. Again, making a logo too simple will erase it from public memory soon. A logo should be such that whenever someone sees it, he or she recognizes it, and associates it with a favorite brand. Just think of the McDonald’s logo.
You must have that element of art in you if you plan to be a logo designer. The correct choice of colors and shapes, by the professional Logo Design Company, makes it a strong brand symbol. Sometimes the use of too many colors might destroy the impact. Just think of the panda in World Wildlife Fund logo. The use of black and white in the symbol has added to its aesthetic appeal. Imagine it in a different color. Does it appeal to you?
Since the logo is the symbol of a company, it would use it on different platforms. Keeping this in mind helps you to create graphics that are usable in various mediums. A logo that can be reproduced effectively on paper, letterheads, in video or on the web, is the most useful one. As a good graphic designer in India, you should not include too much detail in it. This will not be clearly visible on a business card or a device with a smaller resolution.
Creating a logo that is timeless, immortalizes not only the company but also the designer. In the modern world, people love going by trends. But a designer should remember that trends are for the fashion industry. Companies always look for a logo that withstands the ravages of time. Does Ford change its logo design every few years? Changing logos results in a loss of brand identity, and is harmful to a business.
A product targets a particular clientele. The logo that symbolizes the product should be appropriate for its intended audience. For example, you can use more bright colors for children product. The font and the pattern of writing will also be child-like in this case. Using the image of a product is also not a good idea. This makes the logo too simplistic and crude. The Nike logo is not a shoe. Nor does the logo of Apple depict a computer.
A logo designer can learn a lot from the successes and failures of logo designing services. Some research will tell you a lot about why a logo failed, and what attributes made some logos immortal. A logo that is scalable and fluid stands the test of time. The simplicity of a design goes a long way in making it usable. The symbol of the Olympic games is a very simple one. But the idea it conveys is gigantic.
To become successful as a professional logo designer in India, you must create a style of your own. Every person has a unique way of thinking and handling a situation. Understand what your client wants from you. Go for some research, reading and brainstorming to get an idea that is infallible.