Eight Ways to Build a Brand for Your Small Business
Think big, think of building a brand.
The most successful businesses are built on the pillars of good branding strategy. It’s important to consider the importance of your brand’s visual identity when planning for an advertising campaign and to choose a style, color scheme, or theme that suits your company. A brand identity agency can do all of this for you in a more effective manner. In this blog, we are going to share some outstanding brand-building strategies, tips, and ideas for small businesses.
Branding is about making your business an entity that is liked and preferred by a vast majority in your target markets. The perception of your brand as a desirable one depends on many things like the quality of solutions offered, the flexibility and value associated with receiving and enjoying your products and services, and reliability.
But how do you let this brand be known to a vast audience? How can you do branding in a way that leads to increasing your customer base, creating brand loyalty, and increasing the market share and value of your business?
This is what brand building and brand reputation management strategies and action plans are all about.
One of the key goals of branding is to ensure that your company name, logo, and services or products are recognizable by consumers so they can easily connect with you. You want them to think about all the positives about your business whenever they come across your brand name, tagline, or even the logo.
If all these things line up for your company, customers will be able to find you easily and recognize your company’s value. Considering the importance of branding, it is always advisable to hire a brand development firm or a brand development agency to ensure that you acquire numerous business benefits.
Find out how you should go about your branding identity creation and enhancement. Here is some information and insights provided by brand identity agency experts and brand development service experts.
Steps Before Starting Branding Activities For Your Small Business
1. Identify Your Top Revenue Customer Segments
Before diving into the process of creating a brand, it’s important to know who you are targeting.
What kind of customers will you attract? Will your product or service be for everyone? Sometimes it’s very critical to understand your target audience, but if you make this happen, then it becomes super easy to have clear goals before launching any branding activity.
This will also help determine what type of visuals and messaging are most effective in your campaign.
Even the best idea for a new product or service may not be practical to sell if it’s not something people will buy. By identifying your top customer segments, you can put yourself in the shoes of your customer and start thinking about why they might purchase from your business instead of someone else’s.
2. Identify Your Most Active and Frequent Customer Segments
Branding is an essential and vital part of any business, whether it’s a startup or an established company. Businesses don’t market their products; they market themselves by creating the right image through branding.
To identify the most active and frequent buyers, you can channel your sales through web and mobile apps that allow you to automatically track and trace metrics on a periodic basis.
You can go ahead with an online community on Facebook, Whatsapp, etc., which is a great way not only to increase customer engagement but also for providing post-purchase services to them from your end.
3. Find Out What Colours Reflect With Your Business Values and Outlook
Color psychology plays an important role in branding as it reflects your brand image and personality. A brand is incomplete without the right colors that reflect its value and message. Every business needs to identify the right colors for their brands and use them in their marketing strategy and product packaging.
Business values, ethics, mission, and statement every aspect plays an important role in deciding an appropriate color palette for further use. You need to research and accordingly plan the colors for the background, the letters, and the symbols used in the logo and other branding assets.
4. Get Branding Insights From Market Intelligence
To cope with the ever-changing trends of the market, you need a sustainable strategy for your small business. Whether you’re a local business or an online service provider, you need to have an effective strategy that can tackle the upcoming challenges of the market. The market study, competition research, and mapping are some of the initials to adopt in order to ascertain what branding strategies are working in the market and what are not working.
This is where brand development service providers come in handy. They help you out by providing valuable tips and insights that can help your brand reach out to the masses without any hesitation.
Using market intelligence insights, you can create the right type of customer experience with your brand. Almost every brand development agency considers delivering the best customer experience to your end customers these days.
8 Ways to Build a Strong Brand for Your Small Business
Consider the points and information presented in the section above and re-assess your branding and marketing strategies and approach. As you conduct the right research, you will get better insights to improve your brand and revenues.
Here are some great ideas to enhance branding designs.
1) Your Logo, Business Name, Slogans Should Harmonise
There is a small and yet important detail that many businesses overlook: the logo. Your company’s logo can be seen as a reflection of your business and should reflect your branding strategy.
Many companies have logos, business names, and slogans that don’t match the branding strategy of their company. The logos usually give a hint as to what type of industry a company is in. If logo elements don’t harmonize well, the overall impression of the brand is perceived in a poor manner by its target audience.
2) Create a Strong, Emotive Brand Story
It’s important to consider how a good branding strategy can help you design an emotive story that will resonate with your customers. Crafting a great story can be tough, so you need to start by understanding who your audience is and what they’re interested in. Companies that revolve around enriching customer experience are the ones successful in the longer run.
When a potential customer approaches an online business or store for a product, he or she is not only buying the product, but the overall experience and an attachment the brand creates with their visuals or store experiences. For e.g., The famous car brand BMW came up with the slogan- “Designed for driving pleasure,” which portrays the experience rather than highlighting the specifications of their product.
3) Communicate Your Brand Story Through Strong Visuals In Branding Campaigns
Branding campaigns are an opportunity to create a cohesive story for your company that will resonate with your customers. A crucial aspect of any branding campaign is storytelling. There are ways that you can tell your story visually through strong visuals, which may include unique photography and the incorporation of colors and graphics.
When considering the many ways of telling a company’s story, often overlooked is visual storytelling. Visual storytelling can be as simple as a color palette and word choice to more complicated things like motion graphics and animations. But the most powerful visual storytelling is done through visuals that evoke an emotional response from the viewer.
4) Build Quality Designs For All Your Branding Campaigns
Every business aims to bring in increased user engagement through its branding and advertisement campaigns. The majority of B2B and B2C businesses are spending heavily on building quality designs to strengthen their branding campaigns, especially in the pandemic period where the importance of online branding has become the most crucial one.
Quality designs are not just limited to pixel-clear images and photos. Designing is involved everywhere, starting from the images of your content marketing blogs, your social media posts, and every paid ad campaign.
The most important part is that you cannot use the same types of images and illustrations on all platforms. Custom designs for each and every platform are required to explore the maximum potential of different platforms.
5) Personalise Branding Campaigns For Different Customer Segments
To personalize the branding campaigns, you need to understand the importance of omnichannel branding first. Customer experience is the core of omnichannel branding strategies, which is also an important pillar of every successful branding campaign.
As a brand development firm, we synchronize the brand identity of businesses across multiple platforms to deliver a straight-line focussed and personalized user experience. Also, you can ask questions, have feedback on your products and then gather insights on what is working and what is not.
6) Build Great Social Media Branding Designs
Visually, social media has the power to be one of the most creative outlets for design. Social media is influencing buyer behavior extensively these days. Small businesses have opted to sell directly on platforms like- Instagram shop and Facebook Marketplace just because of easy customer interaction and freedom to display the products at large.
Marketing is about more than simply attracting customers. It’s about keeping them engaged with your company, educating them on its offerings, and developing a relationship with them. Avoid multi-color schemes, offensive taglines, negative words while designing your social media branding strategies.
7) Do not Copy or Use Mass Template-based Brand Designs
Customers spend a significant amount of time and effort in forming an emotional connection with a brand. Using mass template-based branding is a practice that many businesses use to save time and money.
But using such ready-made templates will prove to be more costly in the long run when your designs become part of similar designs used by thousands of SME sector businesses who chose similar designs.
Copying someone else’s brand design is not just unethical. It can be illegal. Professional brand development firms spend years learning their craft, and the finished product is a trademark of their creativity. Conversely, copying someone else’s work can infringe on their copyright protections. Copying isn’t just an ethical issue either—it can have legal consequences as well.
8) Do Not Clutter Visual Elements
A design can be deemed successful if it is both pleasing and functional. A great design is often one that has a clear and uncluttered visual language. Many companies, in an effort to stand out, add visuals such as fonts, icons, images, and illustrations on top of their logo or branding.
Doing so can add something to the design aesthetically, but more often than not, it makes the brand more difficult to read and less recognizable.
Visual clutter is a term used to describe the effect of too many graphics and design features on a brand’s logo or other branding elements. The nature of a social media feed or website may make it seem impossible to avoid visual clutter, but it is possible to maintain a clean, professional, and eye-catching design.
Visual elements are often seen as an effective way of drawing attention to a brand. But many designers find that they can create more of an impact with less. Images, symbols, and other graphic elements should be used sparingly.
We hope you have found this blog post useful. In it, we discussed the importance of professional branding and offered a few tips to help you create a personal brand for yourself. Utilizing these strategies can help you achieve the optimum branding goals for your business.
Branding is not a one-day game. It’s a game of being persistent and consistent throughout the entirety of your marketing process. It’s important for companies who want to be successful in their branding campaign to take their time and really think about what they want to do with it. When done correctly, a brand can help a business become more profitable by distinguishing itself from competitors.
Språk Design is the best way for your business to show off its unique style and craft through custom branded designs. You can rely on our team of branding professionals to come up with the perfect design that will compliment your company’s individualism.
As a brand development service provider, we have worked with clients across the globe and helped them fuel their online presence.
With the experience of over 10+ years in the industry, our professionals are well versed with the ever-changing trends of the industry. If you’re someone who is in need of some astounding branded designs for your business, then get in touch with our expert team and let us know your requirements.