Home » Designing Blog » How to Choose a Logo Icon for Your Brand?
How to Choose a Logo Icon for Your Brand?

How to Choose a Logo Icon for Your Brand?

Tips for Choosing the Right Logo

Have you ever seen a well-known brand that lacked a logo? No? This is because none exist. A logo has a big impact on how your consumers perceive your company. You want your logo to be noticed. But how do you get there? Make use of strategic, custom logo design services!

You might be considering hiring logo designers in Canada or a logo design company in Texas. Find out all about logo icons before hiring a professional logo design services provider.

To stand out from the crowd, your logo should be straightforward, relevant, memorable, ageless, and adaptable. To have a strong brand identity, your logo does not need to have a symbol. Many well-known firms rely purely on text or a flat design. But having a logo icon attracts people’s attention and elicits all of their emotional attachments to your organization, much like a magnet.

Sprak Design

What is A Logo Icon?

A logo icon is used to represent the core visual identity of your brand. It becomes a symbol that expresses who you are as a company and what you do. A logo icon is a symbol that expresses powerful principles and ideas simply and recognizably. It is, in essence, a straightforward and brazen portrayal of your company or organization.

Types Of Logo Icons

Abstract Logo Icons:

Abstract Logo Icons

In contrast to a complicated geometric shape that theoretically reflects your firm, an abstract icon is subtle. More importantly, abstract logos may include several levels of meaning into a single image, creating a distinctive, conversation-starting design.

Geometric Logo Icons:

Geometric Logo Icons

A geometric corporate logo is a recognizable design. Like most logos, these emblems disclose underlying meaning and intent. The symmetry and innovative style of geometric patterns distinguish a geometric logo. Geometric logos can also include intricate patterns of interwoven circles and squares.

Mascot Logo Icons:

Mascot Logo Icons

A mascot logo is a one-of-a-kind character that represents a business. Mascot logos are meant to be friendly, with an easy way for an audience to engage with and understand the company. Mascots are most strongly associated with sports and children’s products because that is where they initially debuted.

Pictorial Logo Icons:

Pictorial Logo Icons

Pictorial logo icons are logos composed of a visual symbol or icon that (typically) symbolizes a real-world thing. These logos are best when you want your company to be associated with a particular picture that symbolizes your philosophy, geography, company history, legacy, or story.

Interactive Logo Icons:

Interactive Logo Icons

Interactive logos are visual representations of your company’s essential ideals. Your logo will become synonymous with your company. Because they can engage and affect clients by generating an idea or sentiment. Interactive logo icons provide outstanding results.

Emblems, Trademarks as Logo Icons:

Emblems, Trademarks as Logo Icons

A typeface surrounded by a symbol or icon, such as a badge, seal, or crest, constitutes an emblem logo. These logos have a classic style that will make an impression. A trademark is a distinguishing characteristic that distinguishes one company’s goods or services from those of other companies. Intellectual property rights safeguard trademarks.

Custom Logo Icons:

Custom Logo Icons

Custom logo icons are not only more attractive and eye-catching; they may also help to define and reinforce a brand. Creative photography, in small doses, gives businesses a distinct appearance and feel, making it easier to cut through the oversaturated digital market.

How To Choose a Logo Icon to Represent Your Business?

Draft The Message About Your Core Value Proposition

When selecting or creating a logo, the message should effectively express the brand’s positioning and promise, as well as how it differentiates itself from rivals. The brand is encapsulated in the logo. The message sent by the logo is the first thing people remember about your brand, and it is intimately tied to how they feel about your brand.

When hiring a logo design services provider, whether you are looking for logo designers in Canada or a logo design company in Texas, find out if they have a brand design and research expert. Such professionals are the ones who can orient the logo design process in the right direction.

Hire An Expert Logo Design Company – Get Insights from Focused Market and Industry Research

Before beginning to build your logo, a qualified designer in a logo design studio will sit with you and learn about your company and your aims. Before creating or selecting something, the designer will gather information and research the industry. A skilled logo designer may use their imagination to combine your company’s greatest qualities into the logo.

People from different geographies have widely different notions of what is trendy, outdated, beautiful, smart, or bold. It is always better to choose a company offering logo design services in the regions where your company operates or has customers. Hire logo designers in Canada when your target markets are in the country but hire a logo design company in Texas if that is your key market.

Find Out Which Icons Are Most Liked and Disliked by Your Target Audience

When designing a logo for your business unit in Oklahoma, using icons that sway audiences in Montreal or Boston may not be of much use. Research of icons, images, and symbols, liked and disliked by your target audience is essential before you choose a design or logo icon.

Prepare a List of Symbols, Traits, and Attributes That Can Work as Your Brand Icon

Once done with the research, you have the insights to choose elements for the logo icon that will easily align with the likes, preferences, and tastes of your target audience. The correct form, the necessary business signals, the right colors, the right tone, the right font, the right trends, and the ideal sizes – are things that need to be ensured to get a logo icon that makes your brand popular.

Use A Color Combination That Goes with The Emotion You Want to Influence

Color is also important in logos. Some individuals feel that some colors are inherently good or harmful. You will have to get insights from proper market research of your target audience to find out what colors and shades are viewed positively or perceived negatively. The color of Maple leaves might serve your purpose if your company or its solutions are for Canada, but the same color might not invoke any response from people in many South Asian countries.

Get 4-5 Logo Icons and Design Versions – Test and Get Feedback from Your Community

Whether you’re starting a new company or rebranding an old one, choosing the proper logo is one of the most crucial branding decisions you’ll make. Logo testing is presenting different logos to a segment of your target market and soliciting comments on your proposals.

It enables you to assess the efficiency of your selections and assess parameters such as the beauty or uniqueness of each design. Logo testing helps you to learn about excellent logo design and discover unique logo concepts before selecting one that you feel will be successful.

Choose The Design That Gets Maximum Impact, Recall Value

A good logo is a one-of-a-kind, acceptable, practical, visible, and simple in design, and it conveys the owner’s desired message. A memorable and inspiring logo can attract people to do business with you or remind them of you when the opportunity arises.

A powerful logo may create an indelible impression and become a recognized icon. Rather than representing your personal identity, your logo reflects a wider picture and brand.

Fine-tune The Logo Icon Design – Make It Clear, Visible, and Memorable

Logos should be easily recognized, clear, and appealing regardless of the medium on which they are printed. They should also be able to work efficiently in color and grayscale, which will be difficult given the large color pallet. So, if you want to keep your consumers’ attention, keep your color pallet to three or fewer colors.


Ownership is demonstrated by the visibility of your logo on your products/services, business cards, and website. It can tell the world and potential customers who you are, what kind of goods or services you provide, or what advantages you provide to clients. Your logo should be immediately identifiable as belonging to your brand. It should convey your organization’s ideals and offers.

Språk Design

Språk Design is a global company offering logo design services across the US and Canada. We also have logo designers for 20+ other global locations. Find the best logo design services at our company.

You will never have to worry about costs, delays, quality issues, or linguistic barriers. We will help you design superior logos that build a huge connection with your target audience.

Let us connect!

Free consultation