Home » Designing Blog » How To Design A Presentation That Will Highly Impress Your Audience?
How To Design A Presentation That Will Highly Impress Your Audience?

How To Design A Presentation That Will Highly Impress Your Audience?

Being a leading orator is not an easy task, and it takes a lot of confidence to get your point across to a large audience. How much confidence would you have if the quality of your business presentation is not great?

Your audience could be your board of directors, your investors, the top management panel chosen by a very important client or your network of affiliates or customers. The powerful verbal presentation you have rehearsed would need an equally powerful digital business presentation. Getting the assistance of professionals offering business presentation design services makes the entire process efficient, hassle-free, and outcome-oriented.

Time limitations are also a very big issue when we talk about creating business presentations. You have to keep a very appropriate number of slides, or they will be too short or too long for the time. If you cut your presentation time short, your audience will have a negative opinion as you did not make full use of the time. Extending your presentation beyond the time limit can make the information feel too long and tedious to follow through. The number of slides, their designs, the visual elements to be used depends on how short or long your presentation will be.

Here are some suggestions about how to make a stunning business presentation that will greatly impress your audience. The points are based on advice given by diverse experts offering business presentation design services.

Sprak Design

How To Create A Stunning Business Presentation Design?

Define the Plan and Outline

Make a rough plan noting down points like the presentation goals and objectives, presentation time and accordingly number of pages, the kind of content you would essentially need, etc. You might also need to keep a few slides on the most asked or expected queries.

There should be a rough outline of the entire presentation, including the key topic per slide. This helps to orient the overall design process.

Decide the Tone, Storytelling Style

Your slides should be engaging and should also match the information you are narrating. It is better to prepare a script, set a tone and storytelling style. Would you like to start with some serious statistics and findings or with something humorous? Would you like to share an anecdote? The storytelling style needs to be decided before you start with the business presentation designing process.

Also, the tone and style depends on who is presenting to whom. Your position contributes a lot to the presentation experience and general expectations from you as a presentator. The tone of authority looks nice for an industry expert as they will be addressing an audience that is mostly junior to them. If you are, however, a sales head addressing the C-Suite and management team of a large company, such a tone might not go well. The design should reflect your tone and storytelling style. For example, an austere business presentation will have an austere design.

Strategize on How You Would Build Credibility

Credibility is automatically built when you share facts, figures, and evidence, etc., that substantiate what you are talking about. You might also be sharing some key research findings or would like to demonstrate the structural integrity of a product you are about to launch. Your business presentation design will seem credible if you are able to support all such information visually.

Visual communication plays a stronger role in persuading an audience to instantly believe in what you are demonstrating or trying to prove. The slide should have the right kind of images, background and foreground colours, graphical elements, and maybe a video clip. There are a hundred ways of presenting research findings, photographic evidence, statistics, etc. Choosing the perfect design style enhances credibility.

Choose A Presentation Theme That Aligns with Plan, Tone, and Storytelling

Microsoft PowerPoint is a very intuitive software that helps you efficiently build high-quality slides. There are also other amazing presentation software applications. These applications come with essential theme settings, which makes it very easy for you to choose a theme for your presentation.

If you are, however, planning a unique presentation that aligns with your branding, business outlook, authority, and style, then you need to create a custom theme. A well-designed custom theme will automatically make your business presentation stand out and make a strong impact on your audience. For example, if your business is making a lot of initiatives to go green, then design a theme that immediately communicates the concept.

An expert offering business presentation design services with experience in creating custom themes for 100s of companies could create such custom themes with ease and speed. They have intuition, creativity, and expertise in identifying and designing a theme that would suit your business presentation with perfection.

Identify Key Visual Elements

There are some visual elements that would be crucial to your business presentation. For example, if you are going to launch a new business unit or a new product line, you would definitely need photos, images, and views of the business unit or product line. You would also need to share certain business data that your presentation could not do without. All these are the key visual elements of your business presentation.

If you want your audience to take a strong interest in these elements of your presentation, you would need to create designs for these slides in a very intuitive and inspiring way. And it will definitely set the tone for the rest of your presentation, focusing on the same topics.

Select a Color Palette Carefully

When you decide on a theme, you also decide on a colour palette. It is, however, wiser to formalize the colour palette after choosing all key visual elements of your presentation.

The colour palette is your choice of hues and colours that would be common to most slides. It should sync with the messaging, the goals, your branding, etc. This process is much easier if you work with a competent professional offering business presentation design services. They have extensive experience in leveraging the knowledge of colour psychology to the advantage of their clients.

Plan Iconography and Infographics Well

Iconography and infographics are very interesting and engaging ways of presenting a statistic. You should make sure that the infographic you develop communicates the information to readers with ease. There are hundreds of styles for iconography and infographics. You would need to experiment with a few before you finalize what would best suit your presentation.

Use Enhanced Images and Photos

High-quality images, graphical presentations and infographics add a lot of charm to any presentation, even if creating them could be difficult. Similarly, it is one thing to have a good photograph, and it is another to edit and enhance it in a manner that adds value to your business presentation.

Your business presentation design services provider should have all the right software and techniques at his or her disposal to develop superlative graphical presentations and elements, and to edit and enhance photos.

Choose a Typeface That Aligns with Design

A unique typeface is difficult to find when there are hundreds of variations and options to choose from.

A unique font will give your presentation the premium feel it so direly needs. If you are presenting unique ideas, it is better to present them neatly using a highly impressive typeface.

Leverage the Power of Simplicity

Simplicity is considered to be the most complex art. A majority of business presentations look mediocre when they try to indulge in super-rich graphics, backgrounds, images, borders, etc. What all this ornamentation eventually does is take away the focus from the message and points you want to put across. Too many design elements can distract the reader from the essential information you are trying to convey.

Only a very competent company offering business presentation design services will have a team with insights to create outstanding presentations leveraging the art of simplicity. An enhancing business presentation is often one that uses blank spaces to advantage and keeps graphical elements and colors to a minimum. Only the right level of creativity could create maximum impact through simplicity and minimalist designs.

Choose the Right Software

Microsoft PowerPoint is the most basic presentation creation tool in the market. It is undeniably the most prominent and for fair reasons. But many professional presentation creators use other presentation software. Also, designing and typeface are created in different applications. Photo edits and enhancements also need various tools and apps.

Hiring an expert in business presentation design services will help you use the right software and tools to create an outstanding presentation. Also, the company will have access to different business presentation applications. In case PowerPoint might not be suited to the platform where your presentation will be used, the business presentation design service provider will deliver the perfect presentation in the required format.

Leverage the Latest Design Trends

Design trends in business presentation keep changing. In some contexts, using gradients is much more “current” and popular, while in other contexts, minimalism is the accepted standard. Muted pastels go well in certain segments of the fashion industry, while dark backgrounds are more trending in another business segment.

Choosing to implement a design trend is optional, but if you could implement one of the latest business presentation design trends in an inspiring manner, it would add a lot of value to your presentation,


You can design a professional presentation by yourself, and it will help you be more prepared for the speech. But when it comes to quality, nothing can beat the impact that only professional business presentation design services providers could achieve.

Sprak Design

If you are searching for business presentation design services, you will not have to look further than Sprak Design.

Sprak Design has more than 10 years’ experience in creating exemplary business presentation designs. We have teams that are highly trained in leveraging the insights, expertise, and knowledge gained by Sprak Design over a decade to develop business presentation designs for organizations across industry sectors.

We deliver every project with utmost efficiency taking into account all specifications from a business, target audience, design, and industry perspective. We are ready to offer you the best service. Connect with us when you need to create business presentations.

Free consultation