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7 Questions To Ask When Defining Your Brand

7 Questions To Ask When Defining Your Brand

The appropriate questions must be asked when defining your brand. While some may contend that all brands are “defined by their products,” this isn’t always the case. Although products clearly define brands, it is not simply about what companies sell or what makes their brands popular.

It’s about who they are and why people should buy their products for themselves, rather than just liking them because of the name on the packaging. Defining your brand is at the heart of everything you do as a business. Brand creation agencies can help you create a niche in your marketplace and carve out an ever-growing area for your business to be known.

You want your brand to stand out from the competition and represent everything that will make people want to become customers of yours. But how do you know if what you’ve built is working? This post is focusing on a list of some handy questions to help get you started.

These questions are just a few of the many questions to ask when defining your brand and they will help you to define your brand’s mission, vision, values, and more. So pull out a pen and paper (or your favorite note-taking app), and let’s get started!

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1. What Is Your Mission Statement?

What Is Your Mission Statement

When you’re starting a business, it’s important to have a clear idea of your mission statement. This is your guiding light, and it should embody the heart and soul of your company.

So, what questions should you ask when defining your brand? Well, start by thinking about your mission statement. What are you trying to do? What are your values? What’s your goal?

Your mission statement should be clear and concise, and it should spell out exactly what you’re trying to achieve. It should also be something that you can stand behind passionately, something that you’re truly proud of.

2. Who Is Your Target Audience?

In terms of establishing your brand, one of the most important questions to ask is who your target audience is, in fact, it is part of your corporate branding strategy, After all, if you don’t know who you’re trying to reach, how can you develop messaging that resonates with them?

There are a few different ways to go about figuring this out. First, think about who your current customers are. What do they have in common? What needs do they have that your product or service can solve?

You can also do some market research to get an idea of who your ideal customer is. This might include looking at demographic data (age, gender, income level, location) as well as psychographic data (lifestyle, values, interests).

Once you have a good understanding of who you’re trying to reach, you can start developing marketing materials and messaging that speak to them directly.

3. What Differentiates You From the Competition?

Regarding defining your brand, one of the most important questions to ask is what differentiates you from the competition. What unique selling points can you tout that make you stand out in a crowded market?

For example, if you’re a new skincare brand, what makes your products better than the ones that are already on the shelves? Why should customers choose you over more established brands? Can you offer a better value proposition? More innovative products? Higher quality ingredients?

Figuring out what makes your brand different is essential for crafting a successful marketing strategy. You need to be able to articulate why customers should choose you over every other option available to them. So make sure you take the time to really hone in on what makes you unique—and then shout it from the rooftops!

4. What Are Your Core Values?

Your core values are the foundation of your company, they guide your decision-making and inform your actions and are part of your corporate branding strategy. Essentially, they are what you believe in as a business.

Some examples of core values are things like integrity, customer focus, innovation, or quality. But there are endless possibilities, so it’s important to choose the values that resonate most with you and your team.

Once you’ve defined your core values, it’s important to keep them in mind in everything you do. They should shape your company culture and the way you interact with your customers.

If you’re not sure where to start, sit down with your team and brainstorm a list of adjectives that describe your company, or work with a brand creation agency. From there, you can narrow it down to the values that feel most important to you.

5. How Would You Describe Your Personality?

How Would You Describe Your Personality

Your brand’s personality is how it would be described if it were a person. So ask yourself, if your brand were a person, how would you describe its personality?

Think about the adjectives you would use. For example, is your brand friendly? Approachable? Professional? Edgy? Funny? Quirky?

Your brand’s personality will come through in everything from the way you write your copy to the colors and fonts you use on your website and marketing materials. And just like with people, some personalities will mesh well together and others won’t.

So it’s important to make sure that your brand’s personality is a good fit for your target market. A brand creation agency will always be at your service to help you out in case when you are unsure of what to do.

6. How Will You Craft Your Brand Story?

Your brand story is how you communicate your brand to the world. It’s the narrative that you weave that tells people who you are, what you do, and why you do it.

And crafting a compelling brand story is no easy feat. But it’s worth it because a strong brand story can be the difference between a potential customer choosing you over the competition.

So how do you go about crafting your brand story? To get you started, consider the following queries:

  • What are your brand values?
  • What makes your brand unique?
  • What problem does your brand solve?
  • How did your brand come to be?
  • What’s the future of your brand?

7. What Advantages Does Your Product or Service Offer to Customers?

Before you can start promoting your product or service, you need to have a clear understanding of what it is that makes it special. What advantages does it offer to customers?

Is it faster, easier, cheaper, better quality, more durable, more convenient, more stylish, and more sustainable? Or does it offer something else that your competitors don’t?

Really spend some time thinking about this one. Your product or service might have lots of different selling points, but you need to narrow it down to the most important ones. Once you know what those are, you can start finding ways to communicate them to your target audience, then brand design services can work with you and guide you through to archive this.


When it comes to defining your brand, it’s important to ask yourself some key questions. What do you stand for? What makes you different? What do your customers want from you?

Your brand should be something that resonates with your customers, and it’s important to make sure that your corporate branding strategy reflects that. When you know what your brand represents, it’s easier to make sure that your marketing and advertising efforts are on-point.

Defining your brand can be a tricky process, but it’s important to have a clear idea of what you want your brand to be. By asking yourself the right questions, and working with a brand creation agency, you can make sure that you’re headed in the right direction.

Sprak Design

Present Språk Design as a company that offers the best brand design services. Award-winning design company Språk Design works with companies to develop a distinctive and enduring brand. We think that branding is an essential component of any organization since it gives your company a distinctive visual identity in your markets, aids in creating an image in your consumer environment, and promotes brand loyalty and customer interest.

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