Social Media Branding for Small Businesses: A Complete Guide
Whether you’re just starting out in your business or have been around for decades, you need to focus on the online image of your brand to ensure that you remain viable in today’s marketplace. Social media branding is one of the best ways to do this because it allows you to interact directly with your audience, improve your search engine optimization, and keep an eye on what people are saying about you online so that you can react accordingly. This guide will walk through everything from creating a social media plan to measuring its success to getting the most out of Instagram and Twitter.
What is Social Media Branding
Social media has allowed businesses to maintain a constant presence by connecting with customers, and establishing new relationships. We call these brand interactions social media branding. These days, social media is such an integral part of a business’s overall strategy that it should be seen as a fully-fledged marketing channel in its own right. Creating and executing a successful social media branding campaign will allow you to interact with your audience, increase your reach online and ultimately drive results which is why it has become so important. However, despite being a powerful tool, many small businesses are still struggling to get their head around social media branding.
Why Is Social Media Branding Relevant For Small Businesses?
Easy To Find Target Audience On Social Media
It’s worth noting that it isn’t always easy to find your target audience on social media. If you want to reach a certain age group, you might have better luck finding them on YouTube rather than Facebook. Different demographics gravitate toward different platforms, so make sure you know who your target audience is before creating an account and posting.
People Look Up Social Media Pages Before Interacting With Businesses
Most people go online to do research before they start a conversation with a business. What’s more, 69% of consumers expect businesses to be active on social media. That’s why it’s important to have an eye-catching social media presence that gives your company an identity and personality. A well-designed social media brand will establish you as a trustworthy business owner and will attract new clients.
Quick and Cost-Efficient Marketing
Focus on Value and Engagement: Content is king when it comes to social media marketing. Without engaging, informative and creative posts, you won’t attract many followers or keep them. The more value your posts provide, the more likely they are to be shared. Write unique content and spend time on it so that your followers notice you as an expert in your field.
Easier To Engage With Customers And Increase Brand Loyalty
Engaging with customers on social media has become a key tactic in building brand loyalty and increasing profits. According to Twitter’s own data, 82% of consumers expect businesses they follow on Twitter to reply directly to them. It’s no longer enough just to have an online presence; you need to be present where your customers are spending their time.
Generate More Traffic and Leads To Your Online Store/Website
Traffic generation is crucial to small businesses, but it’s also difficult. As you plan your social media marketing strategy, remember that quality traffic trumps quantity every time. Focus on getting more leads (and higher-quality leads) from your existing customer base by promoting deals and discounts on Facebook and Twitter. The more people who visit your website or buy from you directly.
How Small Businesses Can Develop Social Media Branding
Take Surveys and Align Demographic Date with Social Networks
Surveys are a quick and easy way of gathering information about your target demographic. The best part is that you can learn all sorts of things from them, including where people hang out online. This can be incredibly useful when trying to develop an effective social media presence for your brand. It’s a good idea to take surveys both on- and offline, which will allow you to compare responses and see what social networks are trending among certain demographics.
Create Target Customer Personas Specific To Social Networks
To have a complete social media branding strategy, your business needs to identify different customer personas that exist on each social network. This is where understanding your target customer comes in handy. If you already know who you’re marketing to, then creating these personas should be easy. The more specific you are about who your customers are and what they want from their experience with your brand, the easier it will be for you to tailor content and messaging accordingly.
Design Brand Style, Persona, Voice, And Design Specific To Chosen Networks
Before you begin creating social media channels, you’ll need a brand style guide. This is essentially your logo and color scheme on steroids it includes your brand’s persona, voice, tone, and design guidelines specific to each of your chosen networks. It may seem unnecessary now but will save hours in the long run by streamlining your social presence on all channels. While it can be tempting to create one document that covers every platform, it’s best to have a separate document for each network.
Create Transaction-Specific Posts and Messages To Win More Customers
One way to do that is by creating transaction-specific posts and messages, including downloadable content or special offers based on each customer’s unique needs. For example, if you run a clothing store, you might offer a free shipping code in your Instagram post about spring outfits but only to customers who live within 10 miles of your store. For customers outside of that radius, you could offer a discount on shipping costs (or free shipping altogether) instead.
Invest in Influencer Marketing in Local Communities To Improve Brand Image
If your brand needs a fresh face, you may want to consider investing in influencer marketing. By working with social media influencers in local communities, you can help spread your brand message beyond your immediate network and improve its image in general. This can lead to increased engagement and growth as a result of word-of-mouth referrals from your new fans. In order to make sure it’s worth your investment, look for key metrics such as followers and reach.
Create Informative Posts To Attract and Engage With Customers
There are a lot of different elements that go into creating and maintaining a successful social media account, but it all boils down to one thing: producing quality content. Your posts should be informative, fun and engaging so people will stick around and come back. Keep up with their interests by asking questions or posting polls. Use graphics design to boost your social media engagement (but avoid overloading your followers with content). This can include photographs, videos, links, etc.
If you’re ready to brand your small business, we hope our guide has given you a starting point. The world of social media is constantly changing and evolving, so stay abreast of emerging trends so that you can continue to engage with your audience and keep them interested. And remember: it’s not just about getting more Likes; it’s about having an active presence on each platform so that you can build a network of engaged followers who trust in your brand as a whole.
Språk Design is a dynamic branding agency providing top-notch logo and brand design services. We offer everything from brand development, naming, visual identity systems, corporate identity guidelines, web design, packaging and more. Our team of experts will work with you to develop a unique solution that perfectly matches your vision and your business needs.