Key Benefits of Event Banner Designs
Event banners are the cheapest marketing strategies. You can make use of both printed and web-based event banners. The blog speaks about the different tips, tricks, and benefits of using event banners.
- Key Business Benefits of Designing Event Banners
- Tips for Effective Event Banner Designs
- Identify Main Target Audience Groups and Get the Key Messaging Right
- Decide on the Color Psychology and Branding Impact
- Consider an Event Logo
- Choose Smart Backgrounds and Layouts
- Choose the Right Software
- Experiment with the Focal Point and Right Visual Hierarchy
- Use Stunning Images
- Typography Makes A Difference
- Create Visible, Inspiring Call-to-Actions
- Use Web Banner Designs for Online Event Marketing
- Sprak Design
Event banners are a primary information source for any kind of events, such as conferences, product launches, and exhibitions. Banners are the quickest way of delivering crucial information while attracting the attention of people.
Less costly in comparison to print and media advertisements but very effective in announcing an event, banners are one of the least expensive marketing tools to broadcast an event. However, the skill lies in planning and executing the banner design to accommodate crucial information while making it eye-catching.
Banners get instantly noticed because of their size and use of bold colours. You need to have an in-depth understanding of your target population. An advertising banner at exhibitions and conferences will attract client attention towards you. An event banner design service provider has all the required tools and intellectual ability to understand the types of banners that your organization needs.
Key Business Benefits of Designing Event Banners
1. Grab Attention Quickly
Due to its huge size and attractive layout, a banner will help grab attention quickly. Most times, a meagre amount for sponsoring will help you gain more space for your banner. Pick up a location most visited by your target audience. Make sure that you have multiple banners spread across the area. People will find it difficult to miss out on event banners that are placed strategically.
2. Use Banners As Branding Assets
The banner should also promote your brand. If you have a specific conference, exhibition or other event lined up, make sure that your banners are designed in a manner that adds value to your brand.
Everything from messaging to colours and background should align with your branding strategy. A clumsily designed banner might inform people about an event but hardly creates a good impression of the company or organization holding the event.
3. Promote Events In a Targeted Manner
There are different types of event banners: teasers, event announcement banners and event promotion banners. When you are paying to place your event banner at target audience sports such as school fests, near a college campus, or a public garden, it is best to create event promotion banners that not only announce an event but also market it properly.
4. Present Your Event Effectively
People are very busy today. They do not have the time to browse through event details on multi-page brochures. It is much more effective to use an event banner to display the itinerary. The activities and salient features of the event and more can be effectively presented on the banner.
Tips for Effective Event Banner Designs
A good banner design is an effective marketing strategy. However, you need to invest in an experienced event banner design service to plan flawless and attractive banners. The key skills lie in managing the colour, font, and other visual elements used on the banner. Hiring an event banner design service provider will make it easier for you to get the most ROI from all the time, money, and resources spent on event banner design and promotions.
1. Identify Main Target Audience Groups and Get the Key Messaging Right
It is one thing to identify the target audience and another to do effective customer segmentation and identify the target groups that could make the event a better commercial success. The event banner design can then be customized to attract such target groups. Plan taglines or punchlines that can help you encourage and inspire these target groups.
2. Decide on the Color Psychology and Branding Impact
Colour psychology might seem an overused term, but its significance is nonetheless obvious. It is less about basic ideas like the use of bright colours for kids or green for environmentally friendly concepts. It is highly recommended to do good market research and find out what hues and combinations are most apt. Based on the right colour palette, you could build on your event branding designs and apply a similar palette to your event banners.
3. Consider an Event Logo
Every event needs to have a logo. The logo will help people feel more connected and curious about the event. Make sure that you think out of the box while planning for the event logo. The logo needs to be visible on the banner and should have the uniqueness to grab attention quickly. Hire a logo designer to help decide unique features that can be highlighted through the logo. Make sure that your brand is also promoted with the help of the event logo.
4. Choose Smart Backgrounds and Layouts
The layout is the most important feature of any event banner. The layout should accommodate all the crucial information and segregate them. One could avoid cluttered and unorganized flow of information if the layout and format is good enough.
Banners of different sizes will help you save budget and also display information effectively. A background theme that suits the objective of your event is crucial for the banner. A banner will be neglected by people if the background colour is not attractive to the target population.
5. Choose the Right Software
An event banner designer needs to have a range of software that support different graphic design styles, photo enhancement, typography, and background options. Some event banners need superlative photos, which demand a high level of rendering and special effects. Several types of digital event banners can be made competitive and target audience oriented through the incorporation of 3D elements and one or two animation-based visual elements.
An experienced event banner design service provider will have access to a plethora of design themes and the required software applications and tools.
6. Experiment with the Focal Point and Right Visual Hierarchy
The importance of visual hierarchy cannot be undermined. The presentation of information needs to be based on the platform used for distributing the banner – paper, cloth or digital formats such as jpeg or flash.
The reading patterns change, and accordingly, the message needs to be displayed. A level of research is needed to know what information or graphical element needs to be placed on the top left, on the right side, parallel to the left margin, etc. How to size the different bits of information, the use of space, texture and typeface combinations…all these do make a big difference to what message and impressions readers notice and how they interpret it.
7. Use Stunning Images
A print event banner does not allow you to use a lot of images. You can choose up to two or three images that can influence many people. While inserting images, you also need to make sure that they do not become grainy after printing. With web advertising banners, make sure that the quality of the image stays uniform across multiple devices. You need to have the option to zoom in on images and view minute details.
8. Typography Makes A Difference
Typography creates a huge impact on the minds of the target audience. The font style, appearance and structure planning requires professional involvement so that the messaging is coming out powerfully and not clumsily. Avoid using cluttered text. A professional event banner design company has the required talent and creative team to help place texts and write descriptions effectively.
9. Create Visible, Inspiring Call-to-Actions
The call to action needs effective punchlines. Instead of blending in the call to action text in a huge paragraph, try to separate them from the rest of the textual information. You can have callouts with a call to action texts printed on the event banner. Make sure that you use minimum words with maximum impact in such call to action taglines.
10. Use Web Banner Designs for Online Event Marketing
You can reach a wider audience with the help of web banners. Online event marketing can be budget-friendly and will eliminate printing and commute charges. Moreover, you do not need to request authorities or pay extra for banner displays at target audience physical locations. All you need to do is enable the advertising on a web page. You can also attract more visitors to the website with the help of banner ads.
Sprak Design offers event banner design services to companies worldwide. We have served as an event banner design company for hundreds of clients. Over ten years, we have built a strong client base through the delivery of superior designs at competitive rates. Our event banner design service projects cover all kinds of events: conferences, networking events, college festivals, local festivals, corporate events, exhibitions, and online events such as webinars.
If you are looking to partner with a firm that has a brilliant team of event banner designers and could provide services of any scope or budget, please connect with us!