Every business starts with a brand image, which is represented by a logo. Whether you are coming up as a startup or trying to establish yourself within a growing industry, your logo will play a pivotal role. Your company’s logo is a key element of its visual identity.
While most people are already acquainted with the psychology of color in logo design, not many are aware of the psychological effects associated with fonts. Your choice of fonts could either make or mar your logo designs. It affects what emotions are triggered when people view your brand’s logo.
Professional Logo Designers help you to create a distinctive branding by making the right choices in terms of graphics and typeface, and choose fonts circumspectly. When you hire an experienced logo design services provider, you can rest assured that the graphical elements and typeface selected for your logo design will sync with your brand identity creation objectives.
Find a logo Design Company with a brilliant team that understands the role that fonts play in representing emotions, values, standards, and style.
Here’s my list of Top 10 Fonts A Professional Logo Designer Should Know, and a sample text of each in their regular style or family.
1. Helvetica® Now
If you are familiar with Helvetica, you will love this new version of it. It is a pure classic Swiss typeface modified for modern use.
Even if you’re not familiar with the font, you’ve definitely seen it. It is used for brand logos, books and magazines, labels, and lots more.
Formally known as Helvetica, Helvetica Now has everything we love and ever needed for typography today. A competent logo design service company will know how well Helvetica Now could suit your product or business logo.
There are many popular brands that use Helvetica, from NYC Subway System to Corporate Giants such as
- – Jeep
- – Panasonic
- – American Airlines
2. Proxima Nova
The second on this list is the Proxima Nova. This extremely famous typeface is often described as a hybrid of Futura and Akzidenz Grotesk.
Proxima Nova combines geometric appearance with modern proportions. Released in 2005, This typeface contains about 144 styles and is a perfect remodeling of Proxima Sans (1994). The first 6 fonts have been expanded to 48 full-featured OpenType fonts. It has three widths: Proxima Nova, Proxima Nova Condensed, and Proxima Nova Further Condensed. Every width consists of 16 fonts-seven weights with matching italics.
Work with professional logo designers who can experiment with glyphs or styles, and discover if this font could make your brand logo stand out.
Popular brands that use this font in their logo includes;
- – Spotify
- – Bosh
3. TT Norms Pro
TT Norms Pro is a much better version of your favourite TT Norms. It is considered one of the bestselling Sans ever released and works well with large text arrays or in headlines and on the web. It is indispensable, universal, modern geometric sans.
TT Norms Pro includes 26 remodeled fonts, 1581 glyphs in each font, 24 OpenType Features, supports over 260 languages (extended Latin, extended Cyrillic, Greek etc.). There is a lot more to TT Norms Pro.
4. FF DIN®
FF Din was created between 1995 and 2009 and published by FontFont.
It works well for packaging, posters, editorials, billboards, way-finding and signage as well as logo and branding.
The typeface has invaded corporate and publication typography and can be found in banners for social establishments.
5. Avenir® Next
Avenir Next font is a beautiful choice for logo and graphic designs in general. The first release of the typeface was in 1988. It suddenly got prominence after its release as it was outstanding amongst other sans-serif fonts out there that many designers rendering logo design services have liked and used in their designing and graphics projects.
Avenir means ‘future’ in French and its family contains styles ranging from ultralight to heavy. Additionally, it offers condensed faces that stand as a strong rival to any other sans in on- and off-screen readability.
Avenir® Next is a linear-sans in the tradition of Erbar and Futura but unlike Futura, Avenir is not a pure geometry. Its font has thick vertical strokes than the horizontals, an “o” that is anything, but an ideal circle, and abbreviated ascenders.
6. Cera Pro™
Cera Pro font is a Pan-European font collection driven by pure geometry. It contains 12 styles and a family package option. Cera Pro is refined from basic styles and brings effortlessness, radiance alongside a selected warmth any place a contemporary geometric typeface is needed.
It has the following features such as;
- – Comes in six weights, thin to black, giving you a full array of expression for interfaces and corporate design; in print, onscreen and in multiple languages.
- – Matching italics carefully sloped 10º, giving striking impact when used for display typography.
- – It has all the valuable dingbats and arrows you would love.
- – Contains over 980 glyphs for each style.
Additionally, besides having OpenType features to match localized letterforms, Cera Pro supports over 150 languages during the Latin, Cyrillic and Greek scripts, and its non-Latin components were produced with local experts. With above 980 glyphs for every style, Cera cares about localized letterforms and has the OpenType features to match.
Intro is a classy contemporary sans serif font. Its developed fun-loving nature was further emphasized by adding some special ingredients, including carefully adjusted Oblique alternatives that fit next to the current upright ones.
This big family contains 72-font styles in 8 weights with matching italics all available in condensed version. Its unique feature is the reason many logo design companies use this font in their work.
If you like this typeface, let your logo design company know. They will find out a way to use Intro in the best manner for your logo.
Nexa, one of the most popular typefaces of our time, is a geometric sans serif combined with rich variety.
It is characterized by an astounding legibility in web and print design areas, well-finished geometric designs, optimized kerning etc.
Nexa is generally appropriate for logos and headlines of all sizes. The font collection comes in 9 weights and 36 fonts.
Mont is a geometric sans serif typeface ranging in 10 weights from Hairline to Black having matching italics.
It has some balanced characteristics with unique details, such as the pointed “t” and the noticeable x-height, which makes it perfect not only for strong headlines and great logos, but also for long text.
Mont comes with a range of OpenType features, including plain figures, advanced typographic features such as fractions, ligatures, case-sensitive forms, subscripts, and superscripts.
The typeface can confront almost any challenge, thanks to its adaptability and benefits.
Mont supports well over 130 languages.
Gilroy is a modern sans serif with a touch of geometry. It happens to be an elder brother of the original Qanelas font family. It features 20 weights, 10 uprights with corresponding italics.
Designed with amazing OpenType features in mind. Each weight incorporates expanded language support (+ Cyrillic), fractions, tabular figures, arrows, ligatures, and more. Entirely appropriate for graphic design and any display use, it also works well for web, signage, corporate, and editorial design.
The light and extra bold weights are free of charge, so you can use them as much as you want.
So there you have the top 10 Professional fonts that you could use for your logo design work. Hope you find this useful.