Home » What Type of Logo Design Service Works Best for Your Business?
What Type of Logo Design Service Works Best for Your Business?

What Type of Logo Design Service Works Best for Your Business?

So, you’ve got your business up and running and you’re thinking about marketing it with a logo design service in order to create more brand recognition and attract new customers. Great! With so many different logo design services out there, it’s difficult to know which one will give you the results you want at an affordable price. This blog will help clear things up for you by offering tips on choosing the type of logo design service that will work best for your business, as well as suggestions on what to look for in different types of logos to make sure your money is well spent.

Discover The Different Types Of Logos

Wordmark Logos

When it comes to business logos, wordmark logos are among some of the most popular types. This type is really easy to read, but it doesn’t leave a lot of room for creativity. When you see a wordmark logo, you can be sure that you know what business you are dealing with before even seeing an image or additional branding. Wordmark logos also tend to be extremely memorable and recognizable after just one glance.

Letterform Logos

When choosing a logo design company, consider how much work is involved. Some firms specialize in letterform logos the kind that feature hand-drawn letters that can sometimes be mistaken for typography. It’s a fun and impressive look, but remember: these designs take more time and energy to produce than simple icons or clip art (and may cost you a pretty penny). Iconic Logos: Iconic logos are another popular choice among businesses. These graphics rely on symbolism and imagery to convey meaning think Nike swooshes, Apple apples, Twitter birds.

Pictorial Logos

A pictorial logo is an image that conveys information about your company’s products or services. The iTunes Apple logo uses a picture of an apple with a bite taken out to represent music. Pictorial logos are best suited for companies with simple ideas and product or service descriptions that can be represented easily in one image, such as hotels, ecommerce sites, breweries, etc. This style works well for local businesses because it’s easy to recognize and remember.

Abstract Logos

An abstract logo is a symbol or shape that may not be familiar or immediately recognizable but stands in place of your business through the conceptual means of its design. At the end of the day, it is far more beneficial for a logo to be abstract than it is for it to be so straightforward that it can be reproduced on anything and for anything.

For example, an abstract logo may take a concept that is used in your business and provide it with visual flair. Instead of using Financial Company or Real Estate Company as your company name.

Emblem Logos

An emblem is a logo type that usually consists of text, a symbol, or imagery within a geometric shape that conveys tradition to your brand. More often than not, they have richer details than other types of logos, so they offer a high-end look and make a statement.

This can also be a logo type that works well with any size company and in any industry. Examples include Nike, Starbucks, and Apple. Emblems are similar to logos made up of crests or shields, but they usually don’t carry an actual shield shape like some other logos do.

Combination Logos

A combination logo design involves using two or more different types to create one. Combining colors, shapes, fonts, patterns and styles can yield a powerful result that achieves multiple objectives at once for example, conveying professionalism while retaining a fun atmosphere. No matter what your goal is when designing a logo for your business, there’s likely a combination logo out there that will help you achieve it. Here are some examples to get you started.

Dynamic Logos

A logo design that uses animation and special effects to stand out from other logos. If you’re looking for a logo design that will make your business memorable, dynamic is a great choice. A static logo, on the other hand, uses no animations or special effects; it’s primarily composed of typography. If your brand is classic and traditional, or if you have very specific needs in mind when it comes to colors and fonts, a static logo may be more suitable.

How To Choose The Right Type Of Logo

Find Out What Could Appeal The Most To Your Target Audience

When choosing between logo types, it’s important to consider how your target audience will respond. For example, if you’re trying to appeal to younger demographic, you might want a more playful or edgy design; if your target is seniors and parents, it may be best to steer clear of similar designs.

Research Visual Elements And Symbols That Most Represent Your Brand

When you’re determining what type of logo design service works best for your business, it’s important to know what visual elements represent your brand. It might be a color scheme or a symbol that ties back to your company’s mission statement. For example, Apple has its iconic apple with a bite taken out of it; Nike uses its famous swoosh.

Choose A Design That Goes Well on Web, Print and Digital Mediums

If you’re in a business that utilizes web, print and digital channels to market your product or service, it’s important to choose a logo design that looks good on all these mediums. If you opt for a graphic design that only looks good on web or print, there’s no guarantee how it will look on mobile devices and other such mediums.

Consider Social Factors – Avoid Designs That Trigger Negative Sentiments

Before you purchase your logo design service, make sure that designer is familiar with your industry and knows how to avoid negative triggers in his or her designs. For example, if you run a children’s clothing store and want a family-friendly logo designed, it’s important to avoid symbols associated with death (e.g., skulls) or things people find disgusting (e.g., feces). These types of logos can trigger negative sentiments when they appear on social media platforms like Facebook and Instagram.

Plan Long-Term

Understanding your business’s goals and objectives is one of many things you must consider when it comes to planning your logo. This will help you decide whether or not a custom logo design is best for your business. It can be hard to determine what type of logo design will best represent you and your brand.


Choosing a logo design company is one of the most crucial decisions you’ll make when launching your new business. Make sure you think it through and do your homework, because that image will stick with your business for years to come. Whatever style or type of logo design you choose, be sure it makes sense to fit your brand’s needs and style while also fitting in with industry standards.

Språk Design

Our team at Present Språk Design specializes in developing bespoke logos and brand designs tailored to your business’ specific requirements. We work with small businesses and large corporations alike, offering high-quality design services that meet our clients’ budgets. We have over many years experience working within a variety of industries, including financial services, technology, food & beverage and retail.

Free consultation