Opening a new beauty parlour? Want to attract more customers? Read more!
A brochure is essential for the marketing initiatives of local and global beauty parlour brands. However, the efforts and money invested in designing and distributing the brochures will be futile if brochure designs are not professional. The blog will help you determine if your beauty parlour business needs a brochure and how you can make it more interesting for your prospective customers. The blog will also come helpful to set the parameters for selecting a competent beauty parlour brochure design company.
We come across different types of brochures of different brands each day. We are attracted to some brands instantly. Why is this so? Brochures register a first impression in our minds about a brand. A clean and well-designed brochure changes our perspective of the brand.
Creative graphics and punchlines portray the innovative quality of a brand. High-quality images display the salient features of your brand and establish a trust factor with the readers. People want to be associated with a creative, innovative, customer-centric and personalized brand. All you need to do is display these key features through your brochure. A brochure will be your first step to communicate with your client.
A beauty parlour promotes creativity and a personalized experience. Hence, make sure that your brochure shares the same personalized vibes when your prospective customers go through it. Moreover, you also need to look for the latest brochure design trends. Work with a beauty parlour brochure design service provider that has the expertise and experience to deliver end-to-end solutions – from concept to print-ready designs.
Choose a design trend that is compatible with your brand. If you are running a beauty salon and spa with more than 20 key services, you need a multi-page brochure that can show images or brief descriptions of different massages, facials, aromatherapy, protein treatment and more.
You can portray some of your most appreciated work through these multi-page brochures. For mass distribution, choose a trifold or bifold brochure that will summarize your services. Make sure that you stay away from amateur designers and hire an experienced beauty parlour brochure designer.
Benefits of Investing in a Beauty Parlour Brochure
A beauty parlour brochure will define your brand. When the brochure reaches your prospective customers, they will search for the service packages, the indoor setups, your experience, and other relevant details. An attractive brochure will motivate many customers to contact you or visit your parlour.
Seeking help from a professional firm will require some monetary investment. However, all these investments will be multiplied into huge profits if the brochure is planned well.
It Helps You Communicate Your Salon’s Branded Image
Every business needs branding to stand out amongst others. With the growing competition of beauty parlour services, branding is of utmost importance. An attractive brochure is one of the initials steps that help you establish your brand or reinvent your brand’s market status. A lot of beauty parlour businesses have been affected post the pandemic phase.
The brochure will help you portray the safety precautions and personalized experience that your beauty parlour delivers. Moreover, the recall value of your brand increased with an attractive brochure. A customer will carry the brochure back home and glance through its contents. Hence, you will register a larger impact on a customer with the help of creative and to the point brochures.
Enhances Your Salon’s Customer Outreach
You need to research your target customer base. A majority of people need beauty parlour services. It is an impossible feat to visit each prospective customer and brief them about your services. If you run a local beauty parlour venture, the brochures can be distributed to doorsteps with meagre costs.
With e-brochures and increased screen time these days, reaching out to customers has become very easy. Make sure that you reach out to influencers and ask them to promote your brand and link the brochure. Join target groups on social media platforms like Facebook. Post your brochure on those groups. A brochure will help you reach mass prospective leads without visiting them personally.
Serves as a Powerful Advertising Tool with the Right Images, Content and Design Elements
The brochure must be enriched with high-quality authentic images. Hire a professional photographer if required. Focus on the key strengths of your business and click images that will attract more people. For example- if you are offering organic services or are associated with a famous brand, make sure that you promote these desirable skills through your brochure.
Keep the description crisp and state only relevant points. Avoid overdoing the brochure with a carelessly spread layout, tightly packed service description, and missing whitespaces. Too much information and a lot of images will be difficult for a lead to recall. Keep the images, content and graphics minimal but effective.
Strengthens your Salon’s Digital and Online Visibility Initiatives
The e-brochure is one of the most effective digital marketing tools. Reaching out to mass leads through social media platforms, emails, websites, and other mediums has become relatively easier with e-brochures.
Sending and sharing brand information has become easier with e-brochures. You can seek help from a marketing firm to identify prospective customers and forward the e-brochures. Today, most people seek answers and search for beauty parlour brochure design services on the Internet.
Along with a printed brochure, invest in e-brochures that will help you enhance your online presence. Publishing your e-brochures on online beauty and cosmetic groups will attract a lot of attention.
Makes Business Promotion More Effective
A brochure can be an effective tool when you meet prospective leads. Hiring a beauty parlour brochure design service is more effective and pocket-friendly than advertisements in newspapers or televisions. The key goal is to make the content interesting and informative while supporting it with the right images and dynamic call to actions. The best part is they can enhance brand promotions anywhere. Right from your lead’s doorsteps to the reception desk, the right brochure designs will attract more people to try your services.
Helps You Attract Your Desired Niche Clientele
The brochure design should be aligned with your marketing plan to attract target leads. Include information that is most relevant to the target audience and add photos that give a definite information on what you would like best highlighted. Suppose you are aiming for high profile customers, display brochure services that are in line with what they are spending.
The colour tones, typeface and other design elements will depend on what your niche clientele would like to see. Use simple words if you are aiming for a generic clientele. Beauty parlours that reach out to college students or youngsters need to ensure that they display graphics and punchlines that can connect well with them.
Allows You to Showcase Your Achievements
Your brochure design should include an About Us section. The key lies in using minimum words about your experience and qualification that will deliver a huge impact. The high-quality images can portray your best work to date. Support each service with a photo that highlights your expertise. Use a multi-page brochure for a huge list of service offerings.
Improves Your Social Networking
An attractive brochure with promising beauty parlour services will be sent and shared through different online mediums. A brochure design company is well equipped with the expertise to build brochures that can be shared on social media platforms. As mentioned earlier, posting the brochure online on social networking groups will increase the brand’s recall value.
Beauty Salon Brochure Design Tips
Include high quality, original photos
The beauty parlour brochure must have photos that are original. Click the photographs with the help of a professional set up and promote organic, hygienic and clean interiors through the images. An experienced beauty parlour brochure design company will help you place images in the right place.
Include exciting package details
Most people do not like to visit a salon regularly. People undergoing a lot of work pressure will visit a beauty parlour once a month. Make sure that you include details about packages that they can opt for a supreme and an end-to-end experience.
Use short descriptions
Try not to include huge paragraphs that exceed more than two lines. People usually avoid reading the information due to lack of time. Using whitespaces wisely is a trait that brochure design companies are trained to follow. Salient features need to be mentioned in bulletins. The recall value of your brand is enhanced with out of the box and niche-specific punchlines.
Contact details and social media links are mandatory
The contact details are mandatory on the brochure. Make sure that you include the contact details of the person who has end-to-end information about the brand. The brochure should include social media links and website links. This will help the brochure holder visit the links to view your work closely. An e-brochure could have an embedded form to help people book appointments or slots online.
Review the brochure before bulk printing
Even if you are concentrating more on e-brochures, you will need some printed ones. Make sure that you review the information carefully. Send the brochure to family and friends for further review. Once the brochures are sent out, you cannot change them further. Spelling mistakes, grammatical errors, pricing errors need to be avoided.
A beauty parlour brochure will help accelerate your business in the right direction. There are many designing firms and freelancers that offer a brochure design service. However, it is important that you find the right beauty parlour brochure designer to plan your brochure.
Språk Design Beauty Parlour Brochure Design Services
Språk Design offers brochure design services to businesses worldwide. We have 30+ well-qualified and experienced designers. There are hardly any design trends that have missed our designing team’s attention.
Our delegated project manager will be with you right from requirement collection till the final approval and printing. If you are planning to collaborate with a beauty parlour brochure design company, contact us and get the services of highly-talented beauty parlour brochure designers!