Crucial Elements to Consider in Your Social Media Graphic Design
Social Media Graphic Design is more than just making the pictures look good, it’s also about conveying your message clearly and getting your target audience to respond to your posts. There are some basic rules you should follow when designing social media graphics such as using proper text alignment, using an eye-catching color scheme and incorporating the right fonts in your design. You’ll find out all this in this article on Crucial Elements to Consider in Your Social Media Graphic Design.
What is Social Media Design
Social media design is the process of designing graphics for social media platforms. The goal of social media design is often to create a compelling visual that captures and conveys the personality and values of a brand. A well-designed social media graphic will help your business connect with customers, convey its message, and encourage them to interact with your brand. It’s crucial that you understand what elements are crucial when it comes to social media graphic design so you can make the right decisions when creating graphics for your company.
Key Elements To Consider When Designing Social Media Posts
Color Scheme – Keep It DIfferent From The Social Network’s Background Colors
A good color scheme is the most important aspect of a social media graphic design. You want to make sure your colors are different from the background colors of the network you are designing for. This is how people find your posts and it will be much more eye-catching than any other type of design. Colors also evoke emotion, so it’s important you have a color scheme that matches the emotions you want your audience to feel. Warm colors like yellow, orange and red promote excitement or happiness while cool colors like blue and purple promote calmness or serenity.
Include Bright Colors
Crucially, it is important that you utilize bright colors when designing graphics that will be used on social media platforms because they are more eye catching and memorable than other color schemes. Not only should your design convey your message concisely but also creatively so the reader can easily remember the message for future use. In order to achieve this goal, there are many online tools available for editing graphic design as well as animations that could come in handy with your specific project.
Create Unique Story Theme
Social Media Graphic Design is a very important aspect of branding your brand. It helps create a unique story theme that will represent your business’s character and personality. To do this, you’ll want to make sure that the colors you choose are cohesive with your company’s logo and other design aspects. You also need to make sure that the fonts chosen for your social media graphics will have a similar typeface or style as other design elements used on your website and other print materials.
For Typography-Based Posts, Highlight The Core Message
Typography is the art and technique of arranging type. With a little creativity, you can create a one-of-a-kind design that stands out on your social media platforms. You may be wondering what are the crucial elements of social media graphic design to consider when you’re designing for your own personal brand. One easy way to create a unique story theme would be through typography; by incorporating certain colors, fonts, spacing and more into your posts, you’ll easily stand out amongst all other brands for attention on social media.
Experiment With Visualization To Transmit Key Facts
A great way for a designer to get their message across is by making use of visualization. This method entails using images and other graphics, as well as text, as a means of presenting data. The designer must also consider what the visuals are communicating. They need to think about how people will interpret what they see on the screen, so that the story behind it will make sense and resonate with readers or viewers. The visuals need to align with what the text communicates in order for them to effectively relay information from one medium (text) to another (graphics).
Use Cinemagraphs To Focus Viewer Attention on Key Product/Service Feature
Having an engaging, dynamic and informative social media graphic design can attract the attention of your target audience while also creating a unique story theme or message. For example, using cinemagraphs is one way to attract attention and show off a product feature. The looping video creates a dramatic effect that holds people’s interest. It’s helpful for emphasizing how something works and what it does. In order to get this effect, you need two images; one with motion and another without.
Too Much Branding Is Not Needed
This clutters the page with social media branding for small businesses. The design should be clean and easy to read, without a lot of clutter that can make it difficult for viewers to find what they are looking for. It is important to use colors that compliment each other and create unity throughout the site. Choosing the right fonts will also help keep things simple and uncluttered so that visitors have an easier time navigating through the site.
Adapt The Visual Message With Core Message
The visual message you create for your social media graphic design should be tailored to the core message of your brand. If you are a company that is not afraid to show its personality, then your images should reflect that. For example, if you have a playful and quirky personality, then you may want a cartoon-like image with bright colors. On the other hand, if you are targeting an older audience and want to appear more professional, then you may opt for grayscale images with muted colors.
Optimize Images To Enhance Social Sharing
Images are the focal point of a social media post and should be optimized accordingly. Creating eye-catching posts that your audience will like, is what it’s all about. Using the right images will increase your likelihood of getting an increased social sharing rate on your post. Once you have uploaded an image to your page, make sure that you optimize it by using Instagram’s built-in filters so that the image looks aesthetically pleasing.
Conclusion
Social media graphic design is crucial to any business’ success. There are many elements that should be considered when designing a social media page, such as the logo and name that is already present on the page, what color scheme will be used, and how much branding is needed for the company. When these considerations are made with care and thoughtfulness, a unique story theme can emerge for your social media site.
Språk Design
Språk design is a company that provides the best social media graphic design services. Our team of designers will work with you every step of the way to make sure your social media graphics are up-to-date, fresh and optimized for sharing. They’ll be able to create a unique story theme for your company or personal brand and create eye-catching graphics that promote engagement on your social media pages.