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Explained: Branding, Identity, and Logo Design

Explained: Branding, Identity, and Logo Design

Branding is one of those nebulous buzzwords that gets tossed around a lot in marketing and advertising. Before you can get a logo, you need an identity. An identity is simply a set of words or visual symbols that define your brand. A logo design is part of your brand identity, but an identity contains more than just a logo.c It’s often used as a quick fix for recalling information about your company or product.

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What Is Branding For A Business

Branding is about more than just your logo. It’s a strategy for setting you apart from competition, getting customers excited about what you offer, establishing a connection between consumers and your company, and making sure everyone else in business knows who you are. In other words, branding isn’t just an image or design; it’s a way of doing business that makes people want to work with you. And that starts with knowing how to brand yourself as an individual, before moving on to how to brand your company or product.

Types of Branding

Types of Branding

Company Branding

One of the most important steps in creating a new company is creating a good brand image. A brand image includes a name, but it goes further than that it includes colors, fonts, shapes, and even taglines. Your logo will be one of your first impressions on potential customers, so make sure that it’s something you’re proud of and excited to spread. And remember: with great power comes great responsibility.

Product Branding

Product Branding

Nowadays, businesses are scrambling to create a brand identity for their company. So what is a brand identity? It’s much more than just a logo it also includes your company name (or trademarks), color scheme, tone of voice and tagline. A logo acts as your visual shorthand; it tells people who you are (and whether or not they should do business with you).

Offline Branding

The most straightforward form of branding is called offline branding. It’s what you’re likely already familiar with: your company logo, colors, tagline(s), slogans, and other graphics that appear on product packaging, advertisements, websites and other marketing materials. Offline branding can be done in several different ways, like through.

Online and Social Media Branding

For starters, you have your branding as a company your mission, vision statement, values, slogan, etc. This is all about defining how you want customers and other business partners to view your company. But don’t forget about social media branding! The world has changed drastically in recent years with the mass popularity of social media sites like Facebook, Twitter, Pinterest and more.

Brand Identity Vs Branding

While branding and identity are often used interchangeably, there are some subtle distinctions between them. In its simplest definition, brand identity refers to how your audience perceives a product or service. As for branding, it’s more about how you want your target audience to perceive your product or service. Branding is largely focused on messaging and outward-facing elements like visual design, while brand identity is concerned with creating a unique look-and-feel that will appeal to customers. In other words, brand identity is all about making an emotional connection with consumers; branding is focused on reaching out to them directly through marketing materials like ads and packaging.

How Does Logo Design Influence Your Branding and Brand Image?

Logo Design Influence Your Branding

Becomes A Visual Representation Of Your Brand Personality

Your brand is, in a sense, what it looks like. From your logo and identity design to your website’s colors, photos, and design elements, every visual aspect of your business becomes part of its branding strategy. A strong identity not only evokes positive feelings in consumers it also makes it easier for people who are new to your company or product line (like retail employees) to understand what you’re all about. Even if you don’t have an existing logo, identity, or color scheme yet, take some time to think about how you want your brand represented visually; that way when it comes time to hire a designer or develop your own graphics, you can communicate exactly what you want.

Key Element Of Your Brand Identity

Your brand identity is more than a logo. Your brand identity represents your brand’s personality, its message, its goals and so much more. The overall look of your company from your physical office space down to your business card represents you. If people like it, they’re likely to like what you do; if people dislike it, they probably aren’t going to be happy with their experience or recommend you to others. It’s important to create an identity that reflects your values and mission as a company. When creating your brand identity, consider how you want customers to feel when they interact with your product or service.

Becomes A Symbol Of Your Brand Everywhere

Your logo design is an integral part of your brand identity. It is, in a way, an extension of yourself that should reflect what you stand for and how you want to be perceived. Your logo design will become a huge part of your business image whether it’s printed on your business cards or on T-shirts for events at conventions. In order for people to easily identify who you are or what you do, your logo must be consistent across all mediums. This means that even if you have multiple logos, they should look similar enough so as not to confuse customers.

Helps You Increase Your Business Visibility and Recall

The purpose of a company logo is to help your target audience recall what your company does. If they can’t remember you, they can’t buy from you. Once potential clients identify you as a credible supplier or partner, it makes it easier for them to rely on you in any future dealings. As such, investing time and money into developing a strong brand identity is essential for startups looking to increase their visibility in their respective industries. And while you might think that your first step would be designing a logo, there are actually many other factors involved in creating an effective branding campaign.


The bottom line is that a brand identity is more than just a logo. It’s what identifies you from your competitors, and it gives you an image that resonates with people who know your brand but haven’t met you in person. Take time to develop your branding identity because it can help strengthen your business in a long-term way.

Språk Design

Present Språk Design as a company offering the best logo and brand design services. The design of an organization’s visual identity can help strengthen its brand, by conveying trustworthiness, approachability, or professionalism not to mention a little personality. We work with you to create a unique brand identity that is tailored to your business and speaks directly to your target audience.

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