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Is Brand Identity Important? How to Create a Great One?

Is Brand Identity Important? How to Create a Great One?

Brand identity can be one of the most important parts of your business’s success, especially in the long run. It encompasses every aspect of your company’s image, from its logo to its social media posts and everything in between, and if you want to succeed in today’s competitive marketplace, you need to get it right the first time. Luckily, it’s not hard to do that with these simple brand identity tips from seasoned professionals who have been through this process many times before.

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Understanding Branding, Brand Identity, And Brand Image


Branding is the process of creating a name, symbol, slogan, design or other feature that identifies a product or service. Brands are used in business primarily for marketing purposes. The goal is typically either to communicate something about the product itself or its producer.  What’s important when trying to create a good brand identity is consistency. People associate colors, shapes and fonts with companies.

Brand Identity:

A brand identity is the personality or essence of your business. It’s what people think of when they hear your company name. It’s who you are as an organization, and it’s how you want people to perceive you. Your brand identity should be consistent in all parts of your marketing strategy–from website design, social media posts, flyers, advertisements etc.–to promote consistency in the public eye.

Brand Image:

A brand image is everything. It’s the first thing people see when they visit your website or scroll through your social media feed. It is what defines you as a company in the eyes of your customers. For that reason, it is important to take the time to craft an identity that will build customer trust and loyalty.

Brand Image

What Are Brand Identity Elements

Brand Name

One of the most important brand elements is the brand name. It is one of the factors that serves to differentiate one product from another. It is important that you choose it carefully so that it captures the main idea of the product in an efficient and economic way. It is easily noticeable and its meaning can be recalled instantly.


Logos are symbols or stylized text used to visually represent an organization or company. They usually consist of simple shapes and often text that are understandable and easily recognized. Logos are generally designed by graphic artists in consultation with company marketing experts.

Brand Slogan, Tagline, or Catchphrase

Taglines and slogans may seem similar at first, but small differences exist between them. Taglines tend to have more longevity, while slogans change often and may be related to one specific campaign. Both slogans and taglines should be brief and should exemplify your brand.

Brand Color Scheme

brand color is a vital component of a brand’s visual identity. 3-8 designated colors typically compose a color palette that compliments the brand’s personality and style. Companies have two main types of brand colors: the company’s primary colors and the company’s secondary colors.

Typography (Font) Associated With The Brand

Your brand is the face of your business, so it’s important that the typography you choose reflects your company in the best way possible.   For example, if you are designing a logo for an organic food store, then an earthy font with leaves or flowers would be fitting. If you’re creating a logo for an Italian restaurant, then cursive fonts would work well because they are associated with old-world charm.

Other Visual Elements

Brand identity is important because it’s the first thing people think about when they hear the name of your company, so you want it to be memorable and reflect what your company stands for.

Brand identity can be created by using logos, color schemes, fonts, brand slogans, taglines, etc. that all work together in order to create an image that will resonate with customers.

Visual Elements

Why Is Brand Identity Important

Brand Identity Elements Makes Your Brand Recognizable

A strong brand identity will make your company recognizable. To make your business recognizable, you’ll need to identify the components that make up your brand. This includes the name of the company, its logo, colors, slogan and other identifying factors that set it apart from competitors.

Serves As Visual Representation Of Your Brand Personality

The importance of creating a great brand identity is simple. If you can create a visual representation for your brand that immediately resonates with people, you’re more likely to grow your customer base. It’s important to have an identity that reflects what your company stands for and who it wants to appeal to.

Helps In Increase Business Visibility and Recall

Brand identity is the first impression that people get from your company’s name, logo, slogan, etc. A strong brand identity can help you gain market share by making it easy for consumers to remember who you are. It also plays an important role in increasing visibility and recall as it helps in standing out from competitors.

Excellent Brand Identity Elements Create A Credible Brand

You may have the best product or service in the world, but if you don’t have an excellent brand identity, it will all come crashing down. Customers won’t know who you are, what your product is, or why they should buy it. That’s why branding is so important. It’s not just about creating a logo and making some business cards; it’s about making sure that your company has everything that customers need to know about you before they make a purchase.

Excellent Brand Identity Elements Create A Credible Brand

Brand identity is an essential element in the success of any business. It creates credibility, consistency, and trust for customers. A strong brand will help your company stand out from competitors as well. When people think about your company, they should be able to envision certain elements that represent you.

Brand Identity Elements Create A Credible Brand

How To Create A Great Brand Identity

Let It Reflect Your Brand’s Vision, Strengths

Brand identity is more than just the logo on your company’s website or how you design your social media graphics. It is how everything you do, from customer service interactions to the products you offer, reflects who you are as a business. Your brand identity should reflect not only your vision for the future but also your strengths as an organization.

Make It Visually Appealing And Clean

Brand identity is the first impression your company leaves with your customers. It’s what makes them remember you, so it’s important to ensure that it’s memorable in a positive way. A great brand identity should be simple, easy to understand, and visually appealing.   Additionally, it should also be clean and convey professionalism without looking too stuffy or boring.

Include Visual Elements That Are Easy To Recall

The visual aspects of your brand identity are just as important as those that are presented through written text. These elements should be simple and memorable, but also include less obvious details that might not be immediately noticed. In order for a company’s logo to stick in the minds of its customers, it must contain recognizable colors and shapes that are both appealing and unique.

Ensure Consistency Across Brand Identity Elements

It’s important for all your branding elements to be consistent in order to create a cohesive brand identity. Your logo is the most recognizable element of your brand, so it should be the foundation on which you build your other elements. Choose colors, fonts, and illustrations that are complimentary to your logo and share the same message.

Should Create Positive Vibes Among Target Audience

Brand identity is more than just the logo or name. It’s what your company represents, how it wants to be perceived by customers, and how it wants those customers to feel. A great brand identity should create positive vibes among your target audience.


Brand identity is important for two reasons. First, it makes the customer more likely to buy from you because they feel like they know what they are getting. Second, the more effort you put into your identity, the more likely people are going to take you seriously.

Språk Design

If you are in need of a logo, branding or any other design services, Sprak Design offers a full range of professional services that will meet your needs with precision and quality. Our team is comprised only of some of the best designers from around the world. We are always up for new challenges, so if you have an idea but aren’t sure where to start, let’s talk!

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