How to Create Informative and Engaging Company Brochures?
Strengthen up your marketing strategies with ingenious ideas and bold designs
Company brochures are amongst the oldest and traditional ways of marketing tactics, and they have evolved rapidly with the growing modern requirements. The purpose and strategy that lies behind the whole brochure designing process encompass all the vital elements, including products and services that a company wants to represent in front of their customers and clients.
Designing a company brochure for us is a very well thought out process. We thrive on bringing the best-in-class designs for our clients every time we are offered a project. Our main objective is to present your company better than the competitors on any print and digital media platform.
Introduction
A professional company brochure is a sum of all products and services on offer with hints of the mission and vision statement of the company. Choosing the right design for your target audience that fulfills every ideal aspect can be a lengthy process for the decision-makers. A brochure can be anything like a planned sales pitch design, a website catalog, specific event design and many more.
An ideal company brochure for your requirements is not always the one with the best designs and vibrant colors. Text size, right color combinations, outlay, overall user experience, everything is equally important when it comes to rendering the appropriate brochure design.
Our company brochure designers believe in diving deep into the details to differentiate your business from the rest. Our effective planning strategies result in the quick development of business brochure designs to enrich your advertising methods with vast scalability and customer retention.
Key Uses of Company Brochures
1 – Online and Offline Marketing Ad Business Development
From a small business owner to a large-scale business organization, everyone needs digital brochures for their promotion. Brochures are used to attract and generate qualified leads through various paid and organic mediums of online advertising, or create brand awareness, or scale up the sales of an e-commerce store and many business campaigns.
On the other hand, offline advertising is a much more traditional way of advertising through print media. This also demands the need for brochures, pamphlets etc., for distribution in a local area. The competition here is generally amongst the local businesses.
2 – Sales Presentations and Communications
As an experienced team of company brochure designers, we question businesses and startups a lot on why they are failing to raise investments, attract new customers, retain their existing clients, etc. And surprisingly, the most common answer is the lack of communication of brand voice in their sales pitches and presentations.
See, a sales pitch or an investment proposal is not just merely a combination of flow charts, graphs and designs. Rather, it is an immersive solution to your customer problems and an exhibition of your future profitable plans and strategies to attract investments.
To make all this possible, you need to align your business with a predefined brand voice, slogans, logos, product and services descriptions etc. If you are stuck somewhere in the process, then we are the right people to get you out of the situation in a jiffy.
3 – Targeted Account Development and Upselling
According to various reports on customer buying behavior, it is found that acquiring a new customer or client is 4 to 5 times costlier in comparison to selling the same to an existing one. Many businesses don’t have a clear layout of their targeted audiences which increases their overall advertising costs in the longer run. These reports justify the importance of targeted advertising.
These reports justify the importance of targeted advertising. Targeted account selling is amongst the most recent trends where companies are trying to provide value to their existing lineup of customers. This free-of-cost value that companies are providing is generating sales. With thorough research and analysis, you can also apply the same to your business and leverage the power of super-intuitive and captivating brochures.
4 – Websites
Websites are essential for any business. Professional websites, sales pages, lead pages have turned out to be the brand identity of a company. Since various advertising campaigns are directly linked to your sales or lead pages, it is important to consider a design agency for the development of a classy online brochure for your business.
The majority of online advertising is dependent upon the user experience that is rendered to them through the website. Better the user experience, the better is the conversion and growth rate. It’s as simple as that. This is where the UI/UX designs come into the game for web-based company brochures. If you are looking for such tech-related solutions, then we are the right team of people to help you throughout.
5 – Trade Shows and Networking Events
Organizing a trade show or multiple networking events is a challenge that requires brainstorming, planning and implementing strategies to overcome all the hurdles at the right time. From deciding the venue to reaching the right target audience and everything in between is a herculean challenge if you have a small team.
Corporate and noncorporate events have not only different target audiences, but also the motive behind organizing such shows differ with a wide margin. A marketing company that understands this difference can easily create highly customized and targeted, engaging brochures for your audience.
How to Make Your Company’s Brochure Informative and Engaging
1- Design From an AIDA Perspective
AIDA is an acronym for Attention, Interest, Desire, Action. These are considered to be the 4 important stages in the journey of a consumer buying a product.
Eye-catchy designs, bold but true promises, clear and crisp video messages are some of the tactics to gain the attention of targeted users. Once the user is attracted and clicks to view the brochure, the focus must shift towards creating interest in the products and services.
Now the real challenge is to generate a desire for buying your products or solutions or making the target audience feel a need to buy your services. The design and messaging should be much more than an ordinary sales pitch of the company. This is where a strategic AIDA-oriented company brochure design helps.
The challenge behind this is that not every customer thinks the same way, so to grab the attention of the masses, advertisers target different brochures for different customer segments and target business segments. These brochures pinpoint the solution to problems that the targeted segments are facing.
Using the services of creative company brochure designers and copywriters can help your business grow at a sustainable pace.
2 – Instead of Corporate Building Images, Use Pictures That Interests Your Customers
As a renowned team of company brochure designers, we evaluate each and every thought perspective before jumping into the designing process. Our professional brochure designing process for an ideal company brochure is not at all about adding images of corporate buildings and people and all facts that may not interest your buyers. Your customers are only interested in what is there for them!
Your customers only scan through things that have no value for them. Sell them outcomes, benefits and advantages that motivate them to try your products and solutions, and show images that substantiate your message.
Only corporate brochure designers with experience in customer-oriented design understand how to leverage psychology and market trends to improve customer conversion rates.
3 – Focus on Customer Value Propositions and Benefits – Not You and Your Solutions
Successful company brochures are the ones that target the benefits of your products and services rather than positioning your business as a successful one in the competition.
Your potential customers are more inclined to know the benefits that they will have rather than knowing technical facts about your company. Research and competitive knowledge is necessary to frame and communicate your customer value propositions through the right visuals and messages.
Here design is not just about printing a message. It is how the message is packaged and designed that makes a difference.
4 – Create Headlines and Graphics Based on Outcomes for Customers
Now let’s talk about the 4U formula of copywriting. Ever heard of it? No? Don’t worry. We are elaborating on it here. 4U stands for Unique, Useful, Urgent, Ultra-specific. Every brochure needs headlines, and it is pretty obvious that if your headline fails to capture the user’s attention at the very glance, then there are high chances that your whole campaign gets affected in a negative way.
There are no methods to designing headlines that guarantee higher customer interaction and conversion rates. Our company brochure designers have, however, found that companies that use social listening and analytics and marketing analytics to identify the points that increase their saleability get much more out of their marketing efforts be it company brochures or sales presentations.
Based on the right business insights, when you share inputs with your design team, they can definitely create the most intuitive designs to enhance your branding and customer interest.
5 – Develop and Design Plans Based on Well-Researched Inputs
Marketing plans are a well-devised layout of achievable objectives with a plan of action to follow. Market data analysis and competition mapping are some of the essential tasks that a company must focus on for having a better and improved marketing plan.
The insights from marketing research and intelligence, and customer surveys will get you the right inputs to frame design plans for your marketing material, including company brochures. This strategy helps businesses gain as many customers at low margins in the short run. Once you get the customers, you could always indulge in upselling later through other marketing techniques.
6 – Place Clear, Inspiring Call to Actions
Whether you are offering electronic products, art and craft products, business solutions or professional services, you would want your customers to contact you. Just placing your address and phone number does not give many results.
There needs to be a message in the call to action that inspires your potential customers to reach out to you. It could be discounts, cashbacks, free offers, free subscriptions to something of interest, or a teaser message that incites interest to know more by contacting you. The important part is to intrigue the customers to click that button and get on to a profitable journey with you.
7 – Make it Easy for Customers to Connect With You
The majority of sustainable and profitable businesses around the globe have a dedicated support team for their customers. It doesn’t matter what you’re selling; your customers can be stuck at any point in time with your product. Helping them at that right moment will bring in the trust factors, and who knows if that customer turns out to be a loyal customer for your business.
Brand loyalty is like a high-end mansion over the pillars of trust and the quality of your products and services. The stronger these pillars are, the stronger your mansion will be. Moreover, transparent procedures, feedback systems and loyalty programs are some other initiatives that you can adopt and implement for your brand building.
With online company brochures, you could enable point of contact and customer service connections that enable potential customers to contact you any time they want.
8 – Do not Clutter Your Brochure with Texts and Graphics
To create a beautiful graphical representation of your brand, you need to find the key elements of design that can differentiate you from the competition. It can be anything: the color palettes, typography, graphics, visual elements, etc.
Brochure designing is not only about filling the spaces with images and texts; rather, it is to deliver a soothing and meaningful experience to the targeted audience. Our team of company brochure designers always keeps the target audience and brand designing standards in mind to deliver the results, which are an appropriate combination of the right images, texts, color schemes etc and white spaces
9 – Design Different Brochures for Different Customer Segments
When it comes to the customer’s perspective, assumptions may fail or not be able to hit the desired results. This happens because the same product or service from your end might get perceived differently by various potential customers.
This is why you need to test a few copies to reach the optimum results. Retargeting campaigns with modified designs and messages are a good example. Browsing through Facebook and other social media platforms, you might have come across variations in the brochures of the same company for different market segments.
We have witnessed the benefits of customer-segment-oriented company brochure designers. A company offering three different types of training courses designed 15 versions of online brochures to target 15 revenue-generating customer segments, and such campaigns yield much better results than using one brochure for all needs.
Conclusion
Hope this article presents a lot of meaningful insights for your business. If you are planning a marketing campaign or a brand-building campaign, the services of brilliant company brochure designers could help you successfully advertise your product or service on any digital and print media platforms.
Sprak Design
Sprak Design helps organizations from different industries achieve their designing and advertising objectives at the best and affordable prices. A company with more than 10 years of experience in designing, we are mentioned as one of the “most admired companies” by different media sources. We have completed 1,000+ design projects for businesses across India and in many global locations.
Hire us to transform the value of your company brochures, catalogs, website, sales presentations, and other marketing and advertising materials! Let us get in touch!