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Packaging Design Trends: What’s Hot and What’s Not in 2023

Packaging Design Trends: What’s Hot and What’s Not in 2023

For businesses of all sizes, having attractive and functional product packaging is essential in today’s fiercely competitive market.

The demand for package design services and trends is increasing at an unprecedented rate as 2023 approaches. Eco-friendly and sustainable packaging is now essential since people are becoming more concerned about how packaging affects the environment.

The newest product package design trends, as well as outmoded methods that are no longer useful, will be covered in this article.

Businesses may design packaging that is not only aesthetically pleasing but also useful and successful in communicating their message and value proposition to clients by studying the most recent trends in package design. Let’s explore the fascinating world of product package ideas and design trends in 2023, shall we?

What are Packaging Design Trends?

What are Packaging Design Trends?

The newest fashions, methods, and strategies in packaging design are employed by businesses to produce products that are aesthetically pleasing, useful, and successful in conveying their messages.

As marketers and designers test novel concepts and tools to produce packaging that stands out from the crowd, these trends are continuously changing.

The use of color, typography, images, materials, forms, and textures are just a few examples of the many components that packaging design trends may include.

These components may be combined in novel ways to provide packaging that is not only visually beautiful but also practical and successful in conveying the message and value proposition of the product.

Others are impacted by wider social, cultural, and technical trends. Some container design trends are driven by customer preferences and habits.

For instance, the trend toward sustainable packaging is being fueled by consumers’ rising concern over the environmental impact of packaging, whereas the trend toward interactive packaging is being influenced by developments in digital technology and the rising significance of experiential marketing.

Moreover, elements including industry norms, legal constraints, and the state of the market can have an impact on trends in packaging design.

For instance, rules governing food safety, shelf life standards, and the need to distinguish products in a crowded market frequently influence package design trends and product package ideas in the food and beverage business.

In general, firms and designers that want to develop packaging that is not only aesthetically pleasing but also successful at conveying their message and value proposition to clients should pay close attention to current package design trends.

Brands may design packaging that is current, memorable, and successful in boosting sales and fostering brand loyalty by keeping up with the most recent trends and incorporating them into their design.

What’s Hot?

1. Minimalistic and Simple Design

During the past several years, minimalist and straightforward package design has become more and more fashionable, and it shows no signs of slowing down.

Instead of drawing attention away from their goods, brands are choosing a simple, minimalist style. 2023 will see a rise in the popularity of straightforward packaging designs with strong colors and legible lettering.

Packaging that is simple, clutter-free, and easy to read appeals to consumers more than more complicated packaging.

2. Sustainable Packaging

Sustainability has become an important aspect of packaging design in 2023. Consumers are becoming more aware of the environmental impact of product packaging ideas and are demanding eco-friendly packaging options.

Packaging made from recycled materials, biodegradable packaging, and reusable packaging is becoming more popular.

Brands that use sustainable packaging are not only doing their part for the environment but are also appealing to consumers who value sustainability.

3. Personalization

Personalization has become a significant trend in packaging design for 2023. Consumers are looking for products that are tailored to their specific needs and preferences, and personalized packaging is a way to achieve this.

Brands are incorporating personalization into their packaging design through custom labels, tags, and packaging materials that can be customized with the customer’s name or other personal details.

Personalization helps brands connect with their customers on a more personal level and creates a sense of exclusivity and uniqueness.

4. Interactive Packaging

Interactive Packaging

Interactive packaging is a trend that is gaining momentum in 2023. Product packaging impacts brands by engaging customers and creating an experience that extends beyond just products.

Interactive packaging includes features like QR codes, augmented reality, and NFC tags that allow customers to access additional information, videos, or promotions related to the product.

Interactive packaging not only creates a more engaging experience for the customer but also helps brands stand out from their competition.

What’s Not?

1. Excessive Packaging

Excessive packaging is becoming outdated in 2023. Consumers are looking for packaging that is efficient and minimizes waste.

Brands that use excessive packaging are seen as wasteful and are losing the trust of their customers. In addition, excessive packaging adds to the cost of the product, which may deter price-conscious consumers.

2. Non-Recyclable Packaging

In 2023, package design services may no longer employ non-recyclable packaging, which will likewise be obsolete. Packaging ideas for products that cannot be recycled are now viewed as bad for the environment by consumers, who are becoming more conscious of the environmental effects of packaging.

Customers who are seeking more environmentally friendly solutions may criticize brands that continue to utilize non-recyclable packaging.

3. Overly Complicated Design

Overly complicated product package ideas will become less popular in 2023. Consumers are looking for packaging that is easy to understand and use, and complicated designs can be confusing and frustrating.

Brands that use overly complicated packaging designs may lose customers who are looking for simplicity and ease of use.

4. Generic Packaging

Generic packaging will become outdated in 2023. Consumers are looking for packaging that stands out and reflects the uniqueness of the product. Brands that use generic packaging may be seen as boring and unoriginal. Custom packaging designs that reflect the brand’s personality and values are becoming more popular.

In addition to the above trends, there are a few other packaging design trends that are worth mentioning.
These include

Bold Colors and Patterns

In 2023, bold colors and patterns will become more popular in packaging design. Brands are using bright and eye-catching colors to grab the attention of customers and stand out on store shelves.

Patterns and graphics are also being used to add interest and personality to packaging designs.

Innovative Materials

Innovative materials are also becoming more popular in packaging design in 2023. Brands are exploring new materials and techniques to create packaging that is not only sustainable but also unique and innovative.

Materials such as mushroom-based packaging, seaweed-based packaging, and plant-based plastics are gaining popularity.

Custom Shapes

Custom shapes are also becoming more popular in packaging design in 2023. Brands are using custom shapes to make their packaging stand out and create a memorable experience for customers.

Custom shapes can be used to reflect the product’s shape or to create a unique and attention-grabbing design.


Nostalgia is a trend that is becoming popular in packaging design in 2023. Brands are using retro and vintage designs to create a sense of nostalgia and appeal to customers’ emotions.
Nostalgic designs can be used to evoke memories of childhood or to create a sense of nostalgia for a bygone era.


Sprak Design provides package design services, which are in increasing demand as we move closer to 2023. The newest design trends for packaging emphasize clean, simple lines, bold colors, readable typography, personalization, and interactive packaging that gives consumers a distinctive and interesting experience.

Nevertheless, excessive and non-recyclable packaging, excessively intricate designs, and generic packaging will no longer be acceptable in 2023. Together with cutting-edge materials.

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