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What Should You Consider When Hiring a Logo Designer?

What Should You Consider When Hiring a Logo Designer?

A logo is a piece of design that represents you – make it personalized, unique, and memorable.

The whole world is searching for information and looking for businesses online; the virtual identity of businesses on different social media platforms matters a lot. A logo is an important part of the online identity of businesses. This blog is about all the key matters to be considered while hiring a logo design firm to design that perfect logo for your business.


The business logo is the very first thing that customers notice when they visit your website. It is the visual representation of your company and becomes the symbol that represents you everywhere.

As a small business owner, it’s important to understand how to choose an effective logo for your company. There are many aspects that you need to consider when deciding on logo design services for your company.

When it comes to designing a logo for your company, you might feel that you can do it all by yourself. After all, the design is going to be on a business card or website; no one will actually see the creation process.

What many companies fail to realize is that logos are valuable assets and should be treated as such.

Successful brands have understood how well their brand could be marketed, received, appreciated, and interacted with through a logo. A well-designed logo is more than just an eye-catching element; rather, it speaks volumes about how you would like to represent your business or organization and how your brand personality and values should be perceived by customers.

Find out all about all that you need to take into account before investing in logo design services.

But before we start on that, here’s an important note. A lot of businesses are confused about whether to hire a freelance logo designer or a custom logo design company. Everything is not about costs. Also, sometimes, hiring an expert freelance logo designer could cost you more than hiring a logo design firm. Logo design is pretty much a one-time investment that stays with you for quite a long time.

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What Do You Do Before Hiring a Logo Designer?

Frame Your Requirements

Decide your target audience and the message or vibes that you want to communicate with your products and services.

Write down in a highly clear and precise manner what your business or organization is about and how you would like people to perceive your brand. People include the communities you serve, your future customers, business associates, and society in general.

Also, be clear about the platforms and medium on which your logo would be displayed. Say, for example, you have an ecommerce website. Your logo would appear on your website, displayed on the packaging of the merchandise you would be selling, the digital, print, and other mediums on which your logo would appear.

There are high chances that many design elements do not have the same visual impact on all mediums. The knowledge of all the mediums on which your brand will get displayed the majority of times should be noted before you hire a freelance logo designer or a logo design firm.

Conduct Market Research

The process of designing a logo involves many things. You need to conduct market research, consider the target audience and their needs and expectations, brainstorm on different ideas, evaluate your options and choose the best possible concept that resonates well with your brand values.

A great logo is one that communicates a powerful message about your company in an instant. Have you ever wondered why certain logos and company images are instantly familiar? And yet, some other companies or organizations seem to have a hard time standing out from their competition.

The difference is that the brands that are instantly recognizable have developed a consistent brand image over time. This is because they spent adequate time on market research and came up with innovative ideas that leveled up their whole designing game.

Frame a Brand Identity Building Plan

A logo is an essential element of any brand identity creation plan. Having a distinct brand identity helps people to instantly differentiate between similar products of different companies.

If you know the mission, vision, and purpose of your business clearly, your brand identity will surely reflect them all if you hire the right design team. It is, therefore, wiser to first have a brand identity building strategy and design plan before you hire a logo designer or a custom logo design company.

The first step in building a brand is defining your brand strategy and establishing the parameters you need to work with. The second step is learning how to create an effective visual identity for your business. And the third step, which we’ll get into today, is actually developing your design system from start to finish.

A successful brand identity is one that aligns with the goals of the business and attracts new customers. You can g to create a logo, but what about other forms of branding like websites, brochures, ads, and more? What about designing a complete brand identity system that includes all these elements? It would be wiser to work with a comprehensive brand and logo design services company.

Find And Shortlist Logo Design Companies with Branding Experts

Now that your understanding of how logo design is part of brand design and the knowledge and experience in brand design makes a huge difference to the quality and business benefits you get from your logo design.

To shortlist the right logo design company, you need to evaluate their brand design experience in addition to logo design service expertise. Also, the size of the firm and the usual size of the branding campaigns it does is another factor to consider before hiring a firm.

If you are a local business of small size, working with a big branding firm could prove expensive but without any assurance of results. On the other hand, a smaller-sized custom logo design company with brand design experts with experience in your market and city could deliver much better results.

The company you hire must ensure that the logo designer is reliable and accountable as these ethics play an important role in building trust between the client and the designer. A reliable logo designer will provide all necessary information to his clients about his work and progress in time, which will help them to understand or know what exactly he is doing.

Contact and Get Portfolios

Portfolio analysis is another smart way through which you can save time and cost while hiring a custom logo design company. A portfolio is a set of projects completed by the company for its clients in the past. A quick glance at the portfolio can give you an outline of work strategies and principles that a company is following to deliver the work.

The majority of freelancers and design companies have their portfolios on their websites, but if this is not the case for a company, then just connect with them through an email and ask for the portfolio right away. Once you have the portfolios of the shortlisted companies, it becomes easy to make the hiring decision.

Assess Creativity

The most important thing to keep in mind is that you need to have a clear brief of what you want. If you do not know what it is, then how can the designer? You may end up wasting your time and money on a designer who will just confuse you even more by giving too many options or showing off his or her skills.

Creativity is the most important aspect of logo designing. The best way to ensure that you hire the right custom logo design company for your design project is by asking them questions and work samples that prove their creativity. You should have a clear idea of what kind of style you would like to see in your logo, after which you can ask the designers to submit their work accordingly.

Assess Resources

The designer is the most important part of your business. Therefore, you should always ask about the resources and tools available to them before hiring a graphic design company. The best small business graphic design companies have a wide variety of resources to help you reach your goals.

The resources of a graphic design company include the collection of stock images, videos, motion graphics, color presets, color grades, font collections, layout for logos, and much more. The authenticity and copyright of such resources matter a lot, and you have to cross-check the resources multiple times to be on the safer side.

Get References

Checking ratings and testimonials is not always a great indicator as there could be a lot of manipulation by internal and external stakeholders and competitors.

When you are looking to hire a freelance logo designer or a graphic designer, there’s one thing that you should never forget in the process. You need to assess the skills of each potential designer carefully, and getting professional references is one aspect of these assessments.

A good custom logo design company will not hesitate to provide professional references. They would also be open to sharing about their expertise in the software of your choice and their ability to deliver end-to-end work, from concept to print-ready designs.

Find Pricing and Packages

Logo design is a complex process that requires strong collaboration between the designer and the client. It’s not just about creating an aesthetically pleasing logo. There are many factors to consider before you can decide whether or not your idea has been successfully captured in a logo.

Most designers provide their services on an hourly basis, and some charge per project. So before you approach a designer, it is important to know how they charge for their services. It is also important that you have an idea of the price range as well in order to find a logo designer within your budget constraints.

Know the Strengths of Their Process and Approach

The logo stands as the face of your business. It is the first point of contact with your consumer, and this makes it so important to design a logo that will be effective in its purpose. The process of creating a business logo is not limited to just simple design work. You could hire a freelance logo designer anytime but hiring one who has an expert approach makes a huge difference.

Logo design involves various steps that include: 1) Research 2) Planning 3) Designing 4) Presentation and 5) Approval. A skilled logo designer will do thorough research on your business before designing the logo. Understanding your target audience is one of the most important aspects of this process.

Check their Flexibility with Revisions and Additional Costs

A logo is something that should be able to express what your brand is offering in a clear and concise manner. You will want to choose a designer who can create the best possible logo for you and at an affordable price.

As a logo design firm, we look for candidates who are always eager to explore more and provide our clients the best of what they have in terms of expertise and work ethics. It might cost them a few more work hours and efforts for revisions, but as a company, it’s always our duty to value their efforts and reward them with the appropriate costs incurred.


When you are looking for experts in logo design, we know that you have a lot of options. We hope the information from this blog has helped you better understand what things to consider when hiring a logo designer.

Hiring a logo design firm can sometimes be a daunting experience. However, it doesn’t have to be. The expertise, work ethics, resources, everything comes into play when hiring a suitable custom logo design company for a specific type of logo. A business logo is a crucial part of brand identity that should resonate with the mission, vision and convey the same to the customers.

Sprak Design

Sprak Design is a design studio, a company that offers a comprehensive range of brand design, graphic design, web design, and various other creative design services.

Our teams of young, enthusiastic, and creative designers and artists are always keen to deliver the most trendy or amazing designs to uplift the brand identity of our clients. Our commitment, creativity, professionalism, and outstanding service delivery have won the trust of numerous clients for whom we have delivered over 1,000+ projects over 10+ years.

We are a company that has served not only multinational companies but also small-sized businesses, charities, not-for-profit organizations, technology startups, online marketplaces, institutions, and companies from diverse industry sectors.

Whether you are seeking to hire a freelance logo designer or a custom logo design company, Sprak Design has the resources to offer the services of all logo designer hiring needs. Also, our company has in-house and remote teams and a network of freelancers that allows us to manage logo design and brand design projects of any size – small or big.

We are always ready to serve – reach out to us for any design need.

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